Increase Website Traffic by Giving Them What They Want

Written by Gallianno Cosme

Continued from page 1

Not only will writing articles bulk up your website’s content, which search engines love, but will also add value to other websites that publish your writing on their websites.

The good thing about good articles is that they tend to circulaterepparttar Net pretty well. By adding an optimised link torepparttar 127840 bottom of your article you could in turn generate more traffic to your site.

But articles aren’trepparttar 127841 only way of generating traffic to your site. Something that is destined to become more popular isrepparttar 127842 inclusion of a business blog on a website. This lets you build a personal relationship with your customers. Naturally,repparttar 127843 blog needs to be well thought of before being added. Will it be a regularly updated blog or one that is updated less frequently? Will there be one or more voices/writers forrepparttar 127844 blog? Everyone has their own preference to a style of writing. Letting your staff or departments publish their own blogs will create even more opportunities of attracting more than one type of reader or client.

Adding a tool that people are searching for is yet another excellent idea. It could be a currency converter, BMI calculator or a free online travel organiser – anything that is related to your website and that offers an invaluable benefit to those who find it.

As ludicrous as this may sound, being a hub for industry-related websites and information is another great idea. You could have a section devoted to your reviews of market-related products, services and websites – with links pointing to them. Your users will come to trust your knowledge and advice, and as such will refer your website to their contacts.

The bottom line

Regardless of what you write about or have to offer your visitor,repparttar 127845 key is to keep it simple, fresh and non-salesy. Your website should already have a section that does all that sales pitching. Offering genuinely useful content and tools is what will differentiate your website from that of your abandoned peers.

Ideas are everywhere. It takes some time, effort, research and a bit of imagination to come up with soothing other than a good link request email. Your user’s word of mouth will reward your efforts.

Gallianno Cosme is the SEM Captain at Quirk, a full-service eMarketing company offering tailor-made, innovative and cost-effective eMarketing solutions. Go to for more information.

Why is SEO so expensive?

Written by Chris Genge

Continued from page 1

It is difficult to provide precise numbers because there are so many different variables that can come into play. What we tried to do was keeprepparttar variables as consistent as possible from one medium torepparttar 127839 next. The ads inrepparttar 127840 business magazines wererepparttar 127841 most expensive but they providedrepparttar 127842 greatest audience reach (next to SEO) and becauserepparttar 127843 size ofrepparttar 127844 ad was larger thanrepparttar 127845 newspaper and yellow pages ad. Radio came in asrepparttar 127846 next most expensive. We asked to run a 30-second commercial that would be aired 60-times in a month (the recommended number of airings was 100). Newspapers came in third only becauserepparttar 127847 frequency option we selected was one ad appearing once per-week (Saturday issue) and becauserepparttar 127848 size ofrepparttar 127849 ad was fairly small. The yellow pages came in aroundrepparttar 127850 same cost as SEO, but what good is a yellow pages ad to an online business? SEO onrepparttar 127851 other hand, had one ofrepparttar 127852 lowest costs, providedrepparttar 127853 greatest audience coverage, and with a 24x7 frequency.

Which of these forms are you currently using? How effective have they been? Do your own research and see what you come up with. Because ofrepparttar 127854 variables, your numbers will be different than ours, but when you break them down to measurerepparttar 127855 overall costs (CPA, ROI)...repparttar 127856 majority of you will see that hands down, SEO isrepparttar 127857 best option.

It doesn't matter what form of advertising you are using... for online success, SEO really isrepparttar 127858 most cost effective and efficient way to promote your business. That's why SEO is gaining in popularity with everyone from small one-person operations to large, multi-national Fortune 500 companies.

SEO lets you target your message torepparttar 127859 right people at exactlyrepparttar 127860 right time... when they are looking to buy... at a fraction ofrepparttar 127861 cost of other advertising media and a better ROI.

Chris Genge is the President of 1st on the List Promotion Inc, a website promotion firm that specializes in search engine optimization and pay per click management. Chris writes on current and emerging search engine marketing theories and has been involved in the SEO industry since 1997. He and his team focus on researching and implementing the most effective search engine optimization techniques. To learn more visit

    <Back to Page 1 © 2005
Terms of Use