ECommerce: Increase Sales with Payment Solutions

Increase Sales with Payment Solutions

Written by David Bell

Continued from page 1
Since this article is focusing solely on online payment solutions for your e-business, I will focus on real-time. How real-time works is when your customer is finished shopping and is ready to pay, they simply go to repparttar

secure order form page where they type in their credit card information. In a few seconds, a message appears on their screen, showing whether their card was accepted or declined. A few days later, repparttar 108823

money will appear in your business checking account. With real-time, you will be provided with an online database containing all of your credit card transactions so you can balance your account at repparttar 108824

end of

month. There's a second, and probably more unfamiliar way, to accept payment online, and that is accepting checks by email. Until recently, service bureaus have been responsible for check drafting, but now any business can do it. Federal banking regulations and repparttar 108826

Uniform Commercial Code permit this process. How it works is: a customer submits his checking account information and authorization to draft their account; then repparttar 108827

merchant takes repparttar 108828

information and enters it into a check printing program on their computer. From that point, repparttar 108829

merchant can print it on special check paper (available from repparttar 108830

software provider) and take repparttar 108831

check "draft" to their bank and deposit it as if repparttar 108832

check was mailed directly to them. Not only can a merchant accept checks by email with repparttar 108833

program; they can also accept them by phone and fax capabilities, also. This is a great alternate solution to credit cards as you will find some customers who aren't interested in putting their credit card information on your site. If your interested in this type of payment solution many merchant account providers can help you get this solution along with a merchant account for credit card acceptance. In summary, I would highly recommend obtaining a merchant account for your business. As repparttar 108834

Internet continues to grow, more businesses come online and more people decide to make purchases on repparttar 108835

Web, it will become essential that your business accept payment online (especially credit cards) in order to survive in today's business world. I hope this helps in your future marketing decisions.

David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.

Shopping Cart Usability

Written by Lee Roberts

Continued from page 1

Flash

Flash requires repparttar shopper to support repparttar 108822 version of Flash being used. People that support Flash 4 can't support Flash MX without upgrading. Customers will leave for another store if they are required to upgrade their plug-ins. At repparttar 108823 very least, it will require that they have to download repparttar 108824 plug-in and start repparttar 108825 shopping experience from repparttar 108826 very beginning.

Checkout Process

The checkout process should be as short as possible. The faster a person can checkout repparttar 108827 faster repparttar 108828 customer can be on their way to other things.

Checkout Progress

Each step of repparttar 108829 checkout progress should indicate repparttar 108830 current step and repparttar 108831 total number of steps. This helps repparttar 108832 customer know where they are in repparttar 108833 process and repparttar 108834 number of steps remaining.

Ask for Information in repparttar 108835 Proper Order

Credit card information should never be asked for until after all repparttar 108836 charges have been calculated and presented to repparttar 108837 customer. Asking for this information prior to disclosing repparttar 108838 full charges will cause repparttar 108839 shopper to abandon repparttar 108840 cart.

Advantages of Usable Shopping Carts

Usable shopping carts open repparttar 108841 market to repparttar 108842 consumer. By making a shopping cart usable to repparttar 108843 consumer repparttar 108844 process of shopping online is less threatening and actually becomes more inviting. NetIQ, repparttar 108845 developers of WebTrends, has developed a successful system that helps web site owners, marketing specialists and web development teams make more usable and helpful web sites.

Understanding how shoppers use one's site and shopping cart can help turn more visitors into purchasing customers. The national average for shopping cart conversion is two percent; however that conversion rate can be increased through having more usable web sites and shopping carts. Multiple paths to repparttar 108846 products and easier checkout processes can help greatly.

Lee Roberts is the President/CEO of Rose Rock Design, Inc. and owner of the Apple Pie Shopping Cart.

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