Images and Graphics

- Use images and graphics that support your sales message. - Keep animation, blinking text, and scrolling text to a minimum. They distract reader from focusing on your text.

Check Your Pages

Web pages may look different on your visitors' computers, depending on their computer, monitor, browser, and fonts. What may look great on one browser may look unprofessional on another. View your web pages with different browsers, computers, platforms (PC and Mac), screen resolutions, and settings. Statistics indicate that visitors use a wide variety of browsers and platforms.

If youÕre not experienced with web design, hire a professional web designer to design your web pages and convey a professional look.

Keep visitors, prospects, and buyers at your site with easy-to-read, interesting content. An easy-to-read, professional web site can maximize your sales. Apply these techniques now.

P.S. Read more in-depth articles at http://www.profitablewebstrategies.com

This article is an excerpt from Inside Secrets to Developing a Profitable Web Site. More info at http://www.profitablewebstrategies.com/ebook.htm. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Web design built on proven marketing strategies!

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To target your content to your ideal customers, tell right away what your web site is about and whatÕs in it for them. If they don't read further, they were not prospects. Attract your target audience with a benefit-oriented headline and provide valuable, useful, and interesting information your prospects are interested in.

Step 3: Demonstrate Your Uniqueness

Emphasize your uniqueness to make your web site stand out and set you apart from your competition. Attract your audience with a benefit that is different from other web sites. What is your distinct advantage? What separates you from your competition? What is distinctive about your offer?

Visiting competing web sites will give you ideas about content, design, and features you may need for your web site. Then develop a site that stands out and distinguishes you from them.

Here are some questions that will help you formulate your uniqueness.

- What are most important results your customers will achieve from your products or services? - Why should prospects buy from you instead of your competitors? - What do you do better than anyone else? Do you possess hard-to-find or specialized expertise? Do you offer a free consultation, initial visit, analysis, or better advice? - What makes your products or services better, unique, or more desirable than your competitors? - Do you have lowest prices or highest quality products in your industry? Do you provide fastest service, strongest guarantee, longest hours, or better follow up? Do you keep customers informed with newsletters or information hotlines?

Plan your web site for profits. Determine what you want to accomplish with your web site, who your ideal audience is, and what makes your online business unique. Only after implementing these steps are you ready to start developing your web content.

P.S. Read more in-depth articles at http://www.profitablewebstrategies.com

This article is an excerpt from Inside Secrets to Developing a Profitable Web Site. More info at http://www.profitablewebstrategies.com/ebook.htm.

Web design built on proven marketing strategies!