Fact: Publishing and promoting with free articles gives you one of most powerful opportunities available to tip buyer's credibility scale in your favor.

How can we prove this works? Quite easily actually. Take a break from reading this and go check out a newspaper or magazine for a minute.

Which do you trust more, ads or articles? Most people will choose articles hands down. Why? Because articles don't try to "sell" you anything. Instead, they hand out useful information for educational or other practical purposes.

Most of us grew up in a culture which says we can believe and "trust" what appears in standard "news" or "information" format. In other words, if it appears in print, then we can believe and trust author.

So go ahead! Use this lifetime of conditioning to your advantage in selling your products and services!

Very few things will create an atmosphere of trust and confidence in people as reading one of your articles on a subject that greatly interests them. It shows you know your business. It also demonstrates you will do more than just try to sell them something.

Publishing articles literally lets you fly under their advertising "radar defenses."

So remember these points when deciding whether or not to use articles to promote your business:

1. Few things create as much trust and confidence in minds of potential customers as reading an article you wrote on a subject which specifically and intensely interests them.

2. Articles establish credibility quickly because, right or wrong, we've all been trained to trust "news."

3. An article, or series of articles, will differentiate you from competition, who bombard people with nothing but sales messages.

4. Providing content-rich, non-sales-oriented articles will also help build and solidify your relationship with existing customers so they give you repeat business.

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I've recieved a Robert Allen tape and CD, as well as a Dan Kennedy tape on Magnetic Marketing.

That was it. I immediately had a considerably stronger attachment to websites that sent me a tangible product with real, human hands, than those websites that offer a free eBook download or similar.

The website that sent Dan Kennedy tape also sent a letter along with it. The site owner made sure I knew that if I ever wanted discounted Dan Kennedy products, I should visit www.xyz.com.

Any ideas on first place I'll turn to when I want a discounted Dan Kennedy product?

You got it.

Here's twist.

Instant gratification prevails on Internet. People want food -- fast, so they get fast food. They want a movie -- now, so they order one on Pay-Per-View from their living room couch. Your customers want what your sales letter promised -- instantly.

Is that a problem that conflicts with concept of tangibility? Quite opposite. Your job is to come up with a way to split your product in half. One half can be an eBook, for example, which satisfies desire for instant gratification. Your customer has material to keep him or her busy until your second half arrives in mail.

This could be in form of an audio tape, a CD, a manual, a video, or any other tangible item your creative mind might possibly dig up. Is everyone going to start using this strategy? Half tangible, half digital?

It's doubtful.

But if YOU want to be heads and tails over your competitors -- while gaining priceless customer loyalty, and a significant decrease in refund rates your digital-focused competition is stressing over -- why not forget about jumping on bandwagon with rest of 'em, and take wheel instead?

Article by Rebekah Nahai. Get $139 of HOT-Selling Marketing Software FR~E When You Visit http://www.scamfreebiz.com Now! For Your FR~E Mini-Course, "The 7 Keys to Creating an Instant E-zine Subscriber Magnet," Send a Blank E-mail to ametips@virtual-responders.com