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Each time this happens you will receive
$25 credit and there is no limit, so feel free to go crazy referring your friends to us. If you refer enough people who become customers you could end up getting your next order FREE.”
When you set up your own referral program you will want to do two things:
First, make sure that incentive you offer to your customers is in proportion to price of what you are selling. If your least expensive service is $5000, then a $25 discount is probably not going to be enough to get them interested in spreading word.
And secondly, you need to promote it. Make sure that your customers know about new reward program by:
1) Having your sales associates mention it whenever someone places an order.
2) Posting notices in your business if you have customer foot traffic.
and
3) Sending out announcements to your customer address list on a regular basis.
All of these things will help you to increase number of customers that you receive through word of mouth, and at same time help keep down your marketing costs. Is this a great idea or what?
Offering discounts or special incentives to customers who refer another person or company to your business is a win-win situation.
Reward customers that reward you. One of greatest compliments is when someone refers another or others to your business.
Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. For more free marketing advice, visit her website at www.postcardmania.com.
