Inconsistent Design

Written by Jeff Colburn


Continued from page 1
 Don't underline anything that isn't a link. It's understood that underlined words on a website are links. So if you have something underlined that's not a link, when someone tries to click onrepparttar word and nothing happens, they will be upset. You don't want visitors to be upset. This happened to me a couple or weeks ago. I felt that ifrepparttar 132627 person didn't know this basic rule, I wouldn't trust him enough to buy anything from him.  Use a font that's easy to read, like Arial. Virtually every computer, both PC and Mac, has Arial onrepparttar 132628 system. So when you design a site using Arial, you know that viewers will see itrepparttar 132629 same way you designed it. Arial is easy to read because it's a Sans Serif font. That means that it doesn't have "feet,"repparttar 132630 little lines atrepparttar 132631 top and bottom ofrepparttar 132632 letters.  Don't use a background that's either too busy or a similar color to your font. This will makerepparttar 132633 text very difficult to read, and visitors will leave quickly. I've seen a black font on a midnight blue background, and a white font on a pale yellow background. They were both so hard to read that I left in less than a minute.

Creating a website that's easy to use and pleasing torepparttar 132634 eye will be a pleasant experience to visitors. This will keep these visitors on your site longer and increaserepparttar 132635 chance that they will buy something from you.



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Make Your Site Easy To Navigate

Written by Jeff Colburn


Continued from page 1

When you are laying out your site, be sure not to bury a page or section. By that I mean that visitors to your site should be able to get to any page or section using no more than three links. It's not as hard it may sound. If you find yourself burying a page someplace, just redesignrepparttar layout or create a page that will letrepparttar 132626 buried page be closer to a main page. So if you want people to buy socks on your site, don't make them click torepparttar 132627 clothes page, then click torepparttar 132628 coat page, then click torepparttar 132629 sundry page, then click torepparttar 132630 footwear page, then click torepparttar 132631 sock page, then click torepparttar 132632 wool sock page. Makerepparttar 132633 sundry page one of your main pages, likerepparttar 132634 clothing page.

Another thing to remember is to place your links inrepparttar 132635 same place on every page, so visitors can easily navigate on each page. On my site I placerepparttar 132636 links atrepparttar 132637 top and bottom of each page, so if they read down a long list of events they don't have to scroll back up torepparttar 132638 top to use a link. Of course, you could also put a "back to top" link atrepparttar 132639 bottom of each page instead. I put "back to top" links afterrepparttar 132640 end of each book listing on my Books page. So if they wanted to see just one book, after reading about it they can easily go back torepparttar 132641 top.

Be sure that your links and buttons are easy to read, and descriptive of whererepparttar 132642 visitor will be take. If you have a coat page, callrepparttar 132643 link "Coats," not "Things To Keep You Warm," and be surerepparttar 132644 text can be easily read. Don't makerepparttar 132645 text too small or similar torepparttar 132646 background color. No black on purple or yellow on white.

When laying out your website think like a person who is visiting forrepparttar 132647 first time. Pretend you don't know anything aboutrepparttar 132648 site, you're in a rush and you're trying to find something onrepparttar 132649 site that Google said was there. Makerepparttar 132650 experience of visiting your site, easy, fast and enjoyable.



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