According to Al rise, marketer depends too much on customers expectation, customers feed back, market situation. This restrict their visions of future and make them less than bold marketer should concentrate more on competition to stay a head of game. Let me show this. Take example of Michael Dell it is best policy is to do what is not possible today. Competition is still catching up with Dell’s fanaticism of speed of supply chain and Dell next move is to play catching up game.

Second example is Nokia Vs Motorola started a program to bring it quality up to 2 to 3 fault per million, a small unknown funnies company moved into space, which Motorola has left behind to remove Motorola from king position. Football coach known importance of marking up first kick will keep opponent morale down. And that’s one of most favored strategy of football coaches leave alone one or two cases.

A super performer marketer know very wall, when to leave battle field for opponent to make him tire competition would jump in, throw their reserve and exhausted. And many times in process get black name in market. And then they jump in to finish off game. Competition loose out all reserves to thwart attack.. Great Marketer give, their competition, pass to go a head when they see they will surely find dead wall in front of them. They do it obviously. May be some see their Timidness in to this act. But in end they understand what they were up to. Similarly when a defender see opponent striker is a head of him when ball is still in mid field. He gives him a pass and whistle go on.

It is an off side, my dear friend.

This research work for this report is done by Mr. Arvind Kumar, founder, www.Nuttymarketer.com You may reach him at arvind@nuttymarketer.com .

4. Is it written in third person? In other words, use "he/she/they." No "you" or "we."

5. Is it less than a page? Media people don't have time to read long press releases. Unless you have a darn good reason, keep it less than a page. For that matter, even if you do have a darn good reason, still keep it less than a page.

6. Are there grammatical or spelling errors in your release? Trust me, these are professionals. They'll catch your errors. And those errors won't leave a very good impression. At very least use your word processing's spell checker, but hiring a proofreader is an even better solution. Or you could simply have someone you trust read it. But definitely do something.

7. Do you have your contact information on release? Media people are on deadline. They don’t have time to search for your contact info if they need clarification or a quote from you. Make it easy for them – put your contact info in a prominent place.

8. Do you have any sales copy in there? Reminder: Press releases don't go to advertising department – they're for editorial. And editorial doesn't look very kindly on sales pitches. Nix promotional copy and just focus on content – if they use your story, they'll put your contact info in there.

While there are no guarantees with publicity, making sure your release follows this checklist will go a long way to garnering you publicity.