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According to Al rise, marketer depends too much on customers expectation, customers feed back, market situation. This restrict their visions of future and make them less than bold marketer should concentrate more on competition to stay a head of game. Let me show this. Take example of Michael Dell it is best policy is to do what is not possible today. Competition is still catching up with Dellís fanaticism of speed of supply chain and Dell next move is to play catching up game.
Second example is Nokia Vs Motorola started a program to bring it quality up to 2 to 3 fault per million, a small unknown funnies company moved into space, which Motorola has left behind to remove Motorola from king position. Football coach known importance of marking up first kick will keep opponent morale down. And thatís one of most favored strategy of football coaches leave alone one or two cases.
A super performer marketer know very wall, when to leave battle field for opponent to make him tire competition would jump in, throw their reserve and exhausted. And many times in process get black name in market. And then they jump in to finish off game. Competition loose out all reserves to thwart attack.. Great Marketer give, their competition, pass to go a head when they see they will surely find dead wall in front of them. They do it obviously. May be some see their Timidness in to this act. But in end they understand what they were up to. Similarly when a defender see opponent striker is a head of him when ball is still in mid field. He gives him a pass and whistle go on.
It is an off side, my dear friend.
This research work for this report is done by Mr. Arvind Kumar, founder, www.Nuttymarketer.com You may reach him at firstname.lastname@example.org .
Arvind Kumar is an Electrical Engineer from a premier Institute, Indian Institute of Technology, Delhi, India. He has 3 years experince in marketing business consulting services and marketing services. He is founder and CEO of www.nuttymarketer.com