According to Al rise, marketer depends too much on customers expectation, customers feed back, market situation. This restrict their visions of future and make them less than bold marketer should concentrate more on competition to stay a head of game. Let me show this. Take example of Michael Dell it is best policy is to do what is not possible today. Competition is still catching up with Dell’s fanaticism of speed of supply chain and Dell next move is to play catching up game.

Second example is Nokia Vs Motorola started a program to bring it quality up to 2 to 3 fault per million, a small unknown funnies company moved into space, which Motorola has left behind to remove Motorola from king position. Football coach known importance of marking up first kick will keep opponent morale down. And that’s one of most favored strategy of football coaches leave alone one or two cases.

A super performer marketer know very wall, when to leave battle field for opponent to make him tire competition would jump in, throw their reserve and exhausted. And many times in process get black name in market. And then they jump in to finish off game. Competition loose out all reserves to thwart attack.. Great Marketer give, their competition, pass to go a head when they see they will surely find dead wall in front of them. They do it obviously. May be some see their Timidness in to this act. But in end they understand what they were up to. Similarly when a defender see opponent striker is a head of him when ball is still in mid field. He gives him a pass and whistle go on.

It is an off side, my dear friend.

This research work for this report is done by Mr. Arvind Kumar, founder, www.Nuttymarketer.com You may reach him at arvind@nuttymarketer.com .

Once your document is finished, get everyone to sign off on it. As standard practice, ensure that document is handed to all new employees at your company.

How do I reinforce this as time goes on? Try this: select a couple of records - both good and bad - every week, to put on overhead at staff meetings. Make sure you don’t unduly embarrass anybody but watch this become light-relief highlight of your meetings! People learn best when having fun!

What if your database is in one unholy mess? Has rot set in so deeply that your database needs a complete overhaul? Turn this seemingly insurmountable task into an opportunity to you. This is an excellent excuse to re-establish contact with your clients and let them know you care.

Importantly, help your staff understand what you need from data to facilitate more accurate marketing and reporting and hence success of your business and their careers.

By creating a sense of pride and ownership in company database, you are nurturing essential process of buy-in, necessary for success of your CRM initiative. Don’t compromise this critical tool by allowing your CRM software to be infected by inferior data.

David Cowgill is a Senior Marketing Manager in San Francisco. His coverage area focuses on the technologies that facilitate managing CRM analytics and lead generation.

For further information contact: David Cowgill CRM Blog Founder http://crm.blogs.com