According to Al rise, marketer depends too much on customers expectation, customers feed back, market situation. This restrict their visions of future and make them less than bold marketer should concentrate more on competition to stay a head of game. Let me show this. Take example of Michael Dell it is best policy is to do what is not possible today. Competition is still catching up with Dell’s fanaticism of speed of supply chain and Dell next move is to play catching up game.

Second example is Nokia Vs Motorola started a program to bring it quality up to 2 to 3 fault per million, a small unknown funnies company moved into space, which Motorola has left behind to remove Motorola from king position. Football coach known importance of marking up first kick will keep opponent morale down. And that’s one of most favored strategy of football coaches leave alone one or two cases.

A super performer marketer know very wall, when to leave battle field for opponent to make him tire competition would jump in, throw their reserve and exhausted. And many times in process get black name in market. And then they jump in to finish off game. Competition loose out all reserves to thwart attack.. Great Marketer give, their competition, pass to go a head when they see they will surely find dead wall in front of them. They do it obviously. May be some see their Timidness in to this act. But in end they understand what they were up to. Similarly when a defender see opponent striker is a head of him when ball is still in mid field. He gives him a pass and whistle go on.

It is an off side, my dear friend.

Raise your hand if you’re still carrying around your paperbound daily planner! Throw it away and get software to keep track of your appointments and those of all your employees. You’ll appreciate how easy it is to know who’s doing what and when.

And think about how much time you spend each year gathering paperwork your accountant needs at tax time to prepare your company income taxes. Why allow your accountant to charge you his or her hourly rate to do type of data entry you could have been doing all year long IF you had only purchased AND installed business accounting software.

If you think, “Well, I do this only once a year,” you are right, but remember, there are many more income-generating things you can do with time you are wasting. Every second of saved time helps your business operate more efficiently.

Even most automated of offices is doomed should your hardware ever crash and your data not be backed up. And we’re not talking about “if” this crisis will occur; we’re talking about “when” it will occur. There are so many easy-to-use and affordable backup software programs available that you’ve no good excuse for not backing up your valuable data.

There are many other business tasks you can automate but there’s not enough room to list them all. Tasks like project management, employee management and inventory management are more efficient when they are automated. You can even translate your paper marketing and sales information for fast and easy delivery via Internet.

There’s no end to list of office tasks that can be automated using software that is readily available today. Put together an office automation budget and decide which tasks are most important to automate. Then get going – you’ve got work to do!