Inappropriate Website Promotion Methods

Written by Dmitry Antonoff, Irina Ponomareva

Continued from page 1

Why Cloaking Is Always A Bad Idea (by Alan Perkins) Doorway pages These are pages specially prepared for search engines and contain a number of isolated key phrases which are designed solely to attract search engines and cover issues completely different from those ofrepparttar site proper. These pages are often concealed from human visitors withrepparttar 127960 help of cloaking (as mentioned above), because they contain nothing of interest. Since it is necessary to hiderepparttar 127961 fact that their content is meaningless, these pages need regular updating. However, programmers who are in charge of development of searching algorithms are constantly looking for new means of semantic analysis of a web page content. It is becoming more and more hard to create a really 'smart' doorway page that would successfully deceive those algorithms. August 2009: How Google beat Amazon and Ebay torepparttar 127962 Semantic Web The Semantic Web All this results in a waste ofrepparttar 127963 webmaster’s time and mental energy – energy that could be better spent on good activities such as optimising and polishing existing web pages and creating new ones with attractive, useful and relevant content. Multi-level marketing (MLM) The plan looks so simple. A certain web site raises its ranking in search engines listings due to receiving, say, five inbound links from other sites. Each of these sites aims at getting five links from some other sites, and so on. As a result,repparttar 127964 site which is on top ofrepparttar 127965 pyramid inherits value from all descending sites. Sorepparttar 127966 main goal of this kind of website promotion is reduced to merely clambering torepparttar 127967 top of this accurate and well proportioned structure. So why is it no good? First, this scheme needs to be well organised and managed by a person who is in charge of looking afterrepparttar 127968 pyramid, drawing new members and tracing their progress. If he or she decides to take fees for this job it may lead to a conflict of interests. Dragged intorepparttar 127969 fight for reachingrepparttar 127970 top ofrepparttar 127971 pyramid, webmasters will have less time for polishing web sites. Thus,repparttar 127972 pyramid structure destroysrepparttar 127973 idea ofrepparttar 127974 ‘natural evolution’ ofrepparttar 127975 Internet, a principle that is widely speculated when discussing issues of web promotion. Visit Search Engine Watch and userepparttar 127976 following principle belonging torepparttar 127977 code of honour of search engine specialists: ‘Keep away from schemes’. Clickers False overstating of a website’s traffic statistics is another unfair method of web promotion. It suggests thatrepparttar 127978 resource is very popular among Internet users, although it is actually not so. The aim of this trick is to deceive potential buyers ofrepparttar 127979 website, rather than search engines, because site owners can gain maximum profit sellingrepparttar 127980 resource if they demonstrate high traffic forrepparttar 127981 website. The so-called clickers are hired and instructed to do this job. They keep visitingrepparttar 127982 web site several times a day on a regular basis for a modest fee (or free of charge ifrepparttar 127983 site owner is an undisguised cheater), each visit being recorded by a hit counter. A high stated popularity of a web site will increase its perceived value. Then, whenrepparttar 127984 contract is concluded andrepparttar 127985 web site finds its new owner,repparttar 127986 number of visitors will drop, possibly to zero, asrepparttar 127987 phantom visits will, unsurprisingly, stop. Indexing of a website on different servers In an effort to attract extra traffic, many people register several domains linking to one andrepparttar 127988 same resource. But nowadays it makes no sense to duplicate web pages with different domain names but identical content, for modern search engines have learned to identify them. It can even result in being removed from indexes. It is difficult to avoid such troubles and stop a search engine robot from doubtingrepparttar 127989 originality ofrepparttar 127990 content at all web pages exposed to indexing. First of all,repparttar 127991 robot sees thatrepparttar 127992 resources are linking to each other and compares their headings, key phrases and content. Pages which look suspicious to it are processed by a special algorithm and deemed duplicated if: 1.they hold outbound links which lead to one andrepparttar 127993 same resource; or 2.these links are equal to or less than 10 per cent different in number. Some search engines, for instance AltaVista, also employ this program when checking up their indices revealing pages which were entered there by mistake. Therefore, don’t be surprised if you find your duplicated web pages expelled from databases. Placing of duplicated pages on different servers is also regarded as an unethical way to promote a web site and is best avoided. However, if you findrepparttar 127994 method essential and are not going to takerepparttar 127995 foregoing advice, we offer these recommendations: 1.alterrepparttar 127996 content on your web pages so that they look somewhat different; 2.slightly change headings,repparttar 127997 list of key phrases, andrepparttar 127998 description; 3.make sure that at least 10 per cent ofrepparttar 127999 number of links on your pages is not identical. Conclusion Even though there are many legitimate and efficient methods of web site promotion, many people find unethical ones more attractive. Disregarding web surfers’ interests, they attempt to deceiverepparttar 128000 search engine itself in an effort to make it place their resources nearerrepparttar 128001 top of a listing. Most of all, they concern themselves with visitors’ clicks, thus transferring money to a site owner’s purse. Left unchecked, such unscrupulous practices will be counterproductive. The reason? The web will be driven into chaos and cheating will prevail, thus making it a battlefield for ‘intellectual’ confrontation between crafty webmasters and developers of special algorithms to resist their tricks. Asrepparttar 128002 war is fought, both sides will make small gains which will instantly be swallowed up by newer ideas. In no man’s land will berepparttar 128003 frustrated users ofrepparttar 128004 Internet, gradually losing faith and trust inrepparttar 128005 medium and starting to switch off. We are convinced that it is preferable to work towards better quality, more interesting web pages, polished, usable sites and improved services. The result will be well-deserved brand recognition and insistence, and sites will promote themselves.

Dmitry Antonoff, 28. I've been with Magic Web Solutions ltd. (UK), Dartford, Kent, as a marketer and an SEO consuntant, since May 2003. I specialise in website promotion, and copywriting. I'm eager to share my experience with the Internet community.

Irina, Ponomareva, 32. I joined Magic Web Solutions ltd. (UK), Dartford, Kent, on March 2003. I've been acting as a web master, a developer, and an SEO specialist ever since.

Appropriate Website Promotion Methods

Written by Irina Ponomareva

Continued from page 1 There is no commonly acknowledged opinion as torepparttar optimum page size (in terms of SEO). Some 200 to 250 words isrepparttar 127959 value accepted by some experienced SEO experts and disputed by others. Your own experience might some day lead you torepparttar 127960 right solution. One thing is known for sure: keywords located nearer torepparttar 127961 top ofrepparttar 127962 page are considered more relevant (and, consequently, affectrepparttar 127963 ranking more noticeably) than those found inrepparttar 127964 last paragraph (the so-called keyword prominence concept). The importance of your keywords can be increased. Words can be made ‘important’ by placing them inrepparttar 127965 title of an HTML page ( tag), in section subheaders (<h1>–<h6> tags), in hyperlinks (<a> tag), or simply by highlighting them in bold font (<b> or <strong> tags). The <title> tag is<IMG height=12 src="/the2.jpg" alt="repparttar 127966"> most important thing to consider. It is worth noting that meta tags such as <meta name="Keywords" content="your keywords"> and <meta name="Description" content="your description">, that were specially introduced to help search engines, long ago lost their value as SEO tools. They appeared to be too easy a means of deceiving search engines. For example, Google,<IMG height=12 src="/the2.jpg" alt="repparttar 127967"> ‘king of search engines’ now ignores keywords meta tags completely and does not give<IMG height=12 src="/the2.jpg" alt="repparttar 127968"> description tag much credit. It has been suggested that Google does read them, but only to detect and penalise over-optimised pages. Build links to your site Spiders crawl all over<IMG height=12 src="/the2.jpg" alt="repparttar 127969"> Internet, following<IMG height=12 src="/the2.jpg" alt="repparttar 127970"> links they find on web pages, and indexing<IMG height=12 src="/the2.jpg" alt="repparttar 127971"> whole web bit by bit. The more sites link to you,<IMG height=12 src="/the2.jpg" alt="repparttar 127972"> more big, medium and small spiders will visit your site on a daily basis, and<IMG height=12 src="/the2.jpg" alt="repparttar 127973"> more authority your site will get from a spider’s ‘point of view’. Yet it is important to remember that a link from a site that has a high rank on<IMG height=12 src="/the2.jpg" alt="repparttar 127974"> net and is similar to yours in theme is much more valuable than just any link. In order to achieve<IMG height=12 src="/the2.jpg" alt="repparttar 127975"> result, you can choose<IMG height=12 src="/the2.jpg" alt="repparttar 127976"> simplest way that exists. Let’s imagine that you wish your site to have a good position in search results for ‘high quality coffee-grinders, mixers and toasters’. Visit<IMG height=12 src="/the2.jpg" alt="repparttar 127977"> search engine you are targeting and perform a search for<IMG height=12 src="/the2.jpg" alt="repparttar 127978"> keywords of your choice. You will get an enormous list of sites that match<IMG height=12 src="/the2.jpg" alt="repparttar 127979"> query. Choose those with better rankings (positioning). Contact<IMG height=12 src="/the2.jpg" alt="repparttar 127980"> webmaster of a site you have picked up and try to compile an interesting, convincing letter that will explain why your site should be interesting to<IMG height=12 src="/the2.jpg" alt="repparttar 127981"> visitors of that other site. Offer a link exchange. Your offer might be rejected, especially if<IMG height=12 src="/the2.jpg" alt="repparttar 127982"> other site belongs to a competitor. But some site owners will agree. It is better still if<IMG height=12 src="/the2.jpg" alt="repparttar 127983"> anchor text of<IMG height=12 src="/the2.jpg" alt="repparttar 127984"> link matches (completely or partly)<IMG height=12 src="/the2.jpg" alt="repparttar 127985"> targeted query. But be careful of that, and do not overuse<IMG height=12 src="/the2.jpg" alt="repparttar 127986"> anchor text. Although<IMG height=12 src="/the2.jpg" alt="repparttar 127987"> reciprocal linking method is now considered obsolete and not very effective, many webmasters still find it useful. So pay attention to<IMG height=12 src="/the2.jpg" alt="repparttar 127988"> content of your site, and make sure<IMG height=12 src="/the2.jpg" alt="repparttar 127989"> inbound links appear to be natural. This will be covered in<IMG height=12 src="/the2.jpg" alt="repparttar 127990"> next section. Work hard to make your site interesting The more pages your site contains,<IMG height=12 src="/the2.jpg" alt="repparttar 127991"> easier it will be to apply to it<IMG height=12 src="/the2.jpg" alt="repparttar 127992"> main SEO rules and techniques. The more interesting<IMG height=12 src="/the2.jpg" alt="repparttar 127993"> information on those pages,<IMG height=12 src="/the2.jpg" alt="repparttar 127994"> more likely it will be that other site owners or webmasters will link to them. Interesting articles, your business’s latest news, FAQ pages and forums will attract a good audience to your site, especially if you actively publish your articles on<IMG height=12 src="/the2.jpg" alt="repparttar 127995"> Net. Such publications should always contain links to your site. If your articles are informative enough,<IMG height=12 src="/the2.jpg" alt="repparttar 127996"> information you give is trustworthy, and suggested solutions are reliable, your resource will soon be well known by web surfers. Your business will be talked about and your reputation will benefit as a result. Make your site intuitive and usable To be successful on<IMG height=12 src="/the2.jpg" alt="repparttar 127997"> net,<IMG height=12 src="/the2.jpg" alt="repparttar 127998"> site should be easily navigated, well structured and categorised and should meet all basic usability requirements. The aim is never to confuse your visitors. Every page should be easily accessed from<IMG height=12 src="/the2.jpg" alt="repparttar 127999"> home page via plain text links, otherwise a spider will fail to find those pages. If your site has a colourful, funky graphics, rich design, and all<IMG height=12 src="/the2.jpg" alt="repparttar 128000"> links are implemented via ‘hot images’, it is reasonable to duplicate them all as text links (for example, at<IMG height=12 src="/the2.jpg" alt="repparttar 128001"> bottom of every page). If<IMG height=12 src="/the2.jpg" alt="repparttar 128002"> styles are handled skilfully, these text links won’t ruin<IMG height=12 src="/the2.jpg" alt="repparttar 128003"> harmony of your design, while your visitors will be grateful for<IMG height=12 src="/the2.jpg" alt="repparttar 128004"> improved usability, and spiders will find all your pages without trouble. Just make sure you do not yield to<IMG height=12 src="/the2.jpg" alt="repparttar 128005"> temptation to make those links invisible, as this is one of<IMG height=12 src="/the2.jpg" alt="repparttar 128006"> commonest SEO errors.<p>Finally, try to stick to fair competition and not get tempted by unethical, unfair methods that might cause discomfort to Internet users. Let us build<IMG height=12 src="/the2.jpg" alt="repparttar 128007"> Net together and make it user-friendly, so that it will remain a source of free information that is reliable and easy to access, as well as being<IMG height=12 src="/the2.jpg" alt="repparttar 128008"> best means for self-education, communication and business promotion. <br><img src="images/ata.gif"><br> <p>Irina, Ponomareva, 32. I joined Magic Web Solutions ltd. (UK), Dartford, Kent, on March 2003. I've been working as a web master, a developer, and an SEO specialist ever since. <br><br><br></font></td><!-- google_ad_section_end --></tr><tr><td>    <a class="mlink" href="Inappropriate_Website_Promotion_Methods-27960.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3"> © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params =; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? 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