Voice recognition

No, not computer software type: type that happens when Joe `phones a friend. Joe says: "Hello." and friend instantly says "Hi, Joe." If you write as yourself, your loyal readers will reach stage where they recognise your work from reading a fragment without needing any clue from a by-line.

If you have something interesting to say, there is no need to put on a phoney voice (unless your intention is to make your audience laugh). You will probably not get to be President if you make all your speeches in style of Homer Simpson. If you decide to put your message in writing, you should write it in your own words and in your own way. When you write, you have your own voice and you should not try to disguise it. Allow your audience to hear your voice and become familiar with it. Of course not everybody will like your voice one hundred percent all of time: there is not one thing in this world which is liked by everybody always.

None of us is perfect

I don’t mean this in terms of never making a mistake: I just mean that, as human beings we all have imperfections. Keats says "Beauty is truth, truth beauty". I heartily concur but imperfections are, like beauty, in eye of beholder; a matter of personal taste. What is a blemish to you might be an endearing feature to me. There are also degrees of imperfection. A minor imperfection in an otherwise excellent work may be overlooked. A similar imperfection in bad piece of work might be final straw which prompts reader to throw book across room and vow never to read anything else by that author.

Whilst reading works of horror fiction by some of my favourite fiction writers, I have found repeated use of certain words irritating; for some reason I dislike use of "umbra" and "orb" in place of shadow and eyeball. (The subject matter of these books is of necessity dark and grisly things frequently happen to eyes.) As remainder of work is perfection (in my orbs, anyway) I am able to forgive this minor irritation and still eagerly anticipate each new publication by these authors. Other readers might be impressed by use of these alternative nouns or not even notice them. Whatever your imperfection might be, never ever compound it with sloppiness. You cannot help being less than perfect, that is part of being human; there is no excuse for offering sloppy workmanship.

For example, you've selected dieting as your subject area - and you discover that what your market is REALLY interested in right now is diets that are not dangerous to your health.

Your title could be something like:

WARNING: What You Don't Know About Low-Carb Diets That May Hurt You.

It's a matter of knowing what REAL concerns are in your market.

Book Title Writing SECRET #3: Create Anticipation

Your book title must turn casual interest into enough curiosity that they will take a next step - read your sales letter, lookup your book, open cover, purchase your book, etc...

Once you have grabbed their attention, tapped into their interest, final step is to convince them that YOU, author, offers a believable, unique and better fulfillment of their desire than others do.

You can create curiosity by:

- giving your approach it's own "technology" name - listing number of steps or formula stages - promising results -

Book Title Writing SECRET #4: Overcoming Objections

Finally, there is one final step that can really make your book title effective - that's to eliminate biggest objection your prospects will have to not buy your product.

For example, in Steve Manning's book "How You Can Write Your Book On Anything in 14 Days Or Less...Guaranteed!" (see http://www.infoproductcreator.com/part/14days ) Steve overcomes number one objection in mind's of aspiring writers with words "About Anything").

Why?

Most writers are not confident about their ability to write about a given topic - promising them an approach that will work no matter what subject matter, overcomes biggest buying obstacle right in title.

With these tips, turn your work into it's own marketing machine by Attacking your market with your book title. Watch your sales soar, your credibility increase and best of all, watch your bank account grow.

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