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I read a post on a forum a while back about a guy who had been promoting an affiliate program for about a year. Then program decided they didn't want affiliates any more. This guy calculated that he had sent over 10,000 paying customers to merchant over course of year. Now he had lost a whole revenue stream and had no way to earn from his past efforts.

If only he had kept in touch with these people by collecting names and mail addresses and keeping in contact, he would probably have made more sales along way but better still he could now contact them and tell them about another great product.

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#4 Upsell your list. If they didn't buy initially then keep reminding them of benefits of product. If they still don't buy after later mails sell them something else. If they were buyers of initial offering then upsell them on something bigger and more expensive.

#5 Don't stop. Never stop sending mail to your list and don't leave it so long between mails that they forget who you are. Keep sending useful information every week, build a rapport with them. Do this right and they will come to trust you like a friend and when their friend recommends something they will buy it.If they don't want to hear from you any more they will use unsubscribe link. Don't assume they are all sold out. A good list is good for as long as you maintain it. Which can be until day you retire.

Build your business right and you will be building an asset that will keep you for rest of your life.

One great benefit to taking long term view instead of immediate profits is that you will be in a better position to compete in PPC marketplace. If goal of your campaign is to build a list as opposed to making a profit then you can bid higher and run a break even campaign.

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It is quite common for these companies to promise GS and instead deliver harvested email addresses and 'lifted' personal data (mostly harvested from internet). What this means is that you end up with a bunch of leads that are not leads and never in fact signed up for your program. They do this by paying programmers to write them autosubmitters to your signup page. The potential for SPAM complaints is very high in this instance. You could loose your website, your affiliate membership, and that is in addition to loosing your money!

How do you recognize a potential GS scam?

a] You may be offered a lot outrageous freebies. b] You may be offered affiliateship. c] You may be offered shares. d] Company is only a few months in business. e] Owner was involved in previous scams. f] Sounds to good to be true.

How do you protect yourself?

a] Avoid GS altogether. b] Check company background from blacklisted company lists. c] Check Forum threads by doing a keyword search. d] Obtain written documentation with clearly defined services. e] If you decide to bite, make sure you use a credit card. f] Purchase buyer protection where possible. g] Purchase only guaranteed upgrades. h] As always caveat emptor! (buyers beware).

GS companies with bad reviews or bad comments by more than 80% sampled:

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