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A proper HTML link will look something like this:
Free Directory Scammers
Several web directories pretend to accept free submissions, but in reality these free submissions are never processed.
These directories claim to accept free submissions as part of a bait-and-switch tactic to upsell webmasters into paid submissions.
Often these web directories will claim to provide free service for web sites which meet certain defined criteria. It just happens that no web site ever manages to meet those criteria!
Web Directories which Require Reciprocal Links
Some web directories require you to link back to them in order to be listed. This helps build PageRank of directory, which benefits all web sites in directory.
Some people view these sites as link-farms.
If your web site is unable to provide a link back to these directories, do not invest your time submitting your web site to these directories.
Reciprocal linking is not an appropriate strategy for all web sites.
Some web directories charge for submissions. These web directories charge either a subscription fee, a one-time fee, or a Cost-Per-Click (CPC) fee.
Some of these web directories charge exorbitant fees -- and a few of these web directories charge this fee whether your site is accepted or not!
Although there are exceptions, general rule is that paid directories do not provide a positive ROI.
A few web directories stand out by offering good user interfaces, speedy inclusion, and plain HTML links which pass PageRank:
Submitting your web sites to web directories is an excellent method of building quality inbound links.
Submitting your web site to only best web directories can net you 90% of results with 20% of effort.
Will Spencer is the webmaster of The Internet Search Engines FAQ.