Improving the ROI of Web Directory Submissions

Written by Will Spencer

Continued from page 1

A JavaScript link will look something like this:


A proper HTML link will look something like this: 

Free Directory Scammers

Several web directories pretend to accept free submissions, but in reality these free submissions are never processed.

These directories claim to accept free submissions as part of a bait-and-switch tactic to upsell webmasters into paid submissions.

Often these web directories will claim to provide free service for web sites which meet certain defined criteria. It just happens that no web site ever manages to meet those criteria!

Web Directories which Require Reciprocal Links

Some web directories require you to link back to them in order to be listed. This helps buildrepparttar PageRank ofrepparttar 127825 directory, which benefits all web sites inrepparttar 127826 directory.

Some people view these sites as link-farms.

If your web site is unable to provide a link back to these directories, do not invest your time submitting your web site to these directories.

Reciprocal linking is not an appropriate strategy for all web sites.

Paid Directories

Some web directories charge for submissions. These web directories charge either a subscription fee, a one-time fee, or a Cost-Per-Click (CPC) fee.

Some of these web directories charge exorbitant fees -- and a few of these web directories charge this fee whether your site is accepted or not!

Although there are exceptions,repparttar 127827 general rule is that paid directories do not provide a positive ROI.

Better Directories

A few web directories stand out by offering good user interfaces, speedy inclusion, and plain HTML links which pass PageRank:


Submitting your web sites to web directories is an excellent method of building quality inbound links.

Submitting your web site to onlyrepparttar 127828 best web directories can net you 90% ofrepparttar 127829 results with 20% ofrepparttar 127830 effort.

Will Spencer is the webmaster of The Internet Search Engines FAQ.

Lead Them On - Getting the Spiders to Notice Your Site

Written by John Calder

Continued from page 1

Whatever method you use to getrepparttar spiders to visit, you'll need to provide them with a good site map. Whether created manually or with software, a site map is a listing of and a link to allrepparttar 127824 pages on your site. If you have more than about 100 pages, consider having a multi-page site map, and make sure each site map page links to every other site map page. Put a link to your site map on your home page atrepparttar 127825 very least, and preferably on every page. Try to make your site map pages as simple and clutter-free as possible.

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

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