Many businesses spend money on getting attention and then don't follow up on a prospect's interest by giving them information or contact opportunity they want. What you tell a prospect and how promptly you respond when they show an interest determines whether they continue to stay in touch.

Of people who see your ads, what percentage respond?

Of people who visit your web site, what percentage contact you?

Of people who contact you, what percentage become clients and customers?

Could you increase your lead conversion rates by improving your Internet, phone and mail follow-up?

3. Learn to Use Systems that Generate Leads, Nurture Them and Increase Conversion Rates Today's farmers are as technologically and information savvy as any of us. Farmers use GPS in their tractors to plant their crops, web to connect to weather forecasting and crop price information web sites to track their markets.

Using high tech information and machines to get work done, today's farmer has a system for buying seed and supplies, planting, maintaining and harvesting his or her crops. They make good use of systems and machines to increase their chances of bringing in a bountiful harvest.

In case of corporation mentioned above, a simple change to their web site increased their lead conversion from 1 or 2 a week to 80 a week.

Could your lead conversion rates increase with a better system for capturing and following up on leads?

If you're like me, you get hungry often. Whether you're taking photographs or growing lettuce, you want to generate more leads and grow your business. To fill your larder and bring in a steadily increasing number of clients, think like a farmer. Use your marketing strategy and lead generation system to bring in many more prospects and increase your conversion rates. When you do you'll find yourself with a bountiful crop of new clients. -

7) Other words that can possibly help in your ad include: Free, Offer, Quick, Easy, Last chance, Just arrived, Announcing, Limited edition, limited offer, prompt results.

Bonus section 1: Another 3 tips on testing and tracking your ads

1) When you test your ads, you may wish to test word-by-word. Test by changing your headlines or change format of your words (eg. bold, capital letters, italics).

2) Concentrate your ads in a few places rather than advertise all over internet. Try to do a thorough job in few places that you’ve chosen before you move on to next. 3) Try to increase reach and frequency. Few prospects will act after seeing your ad for only one time. You need to have an ad exposure of at least 7 times.

Bonus Section 2: Here is a specific example on how you can transform your ad

First, you may start with….

“Freelance graphic designer does great designs. www.yourdomainname.com”

Next, you spell out some specific benefits to your prospects if they respond to your ad…

“You get attractive sales ad when I personally design your graphics. www.yourdomainname.com”

Make it attention-grabbing by changing it to….

“Explode your sales with my attractive graphics for your ad campaigns. www.yourdomainname.com”

Finally include word “Free” and put a strong call to action into your ad…

“Free access to my clipart library for limited time only. Explode your sales with my attractive graphics for your ad campaigns. www.yourdomainname.com”

Viola!! Put some practice into this exercise and you will soon find it easy to churn out 3 to 5 line ad copies at drop of a hat! One last tip for you…

Before you start writing a classified ad, it is a good idea to take a look at how other people are writing theirs. Take note of those that you find appealing and use same formula. Get it right and you should be receiving good click through rates!