Improving your customer relationships can deliver tangible results to your organization. For example, as a result of consistently superior touchpoint experiences with her local Lexus dealer, marketing executive of a $5 billion dollar division of a Fortune 10 conglomerate became motivated to improve customer-centricity of her own organization. She recognized impact of consistently positive touchpoints on her brand perception of Lexus, her purchase decision, and her resultant advocacy of automaker. By applying Touchpoint Mapping, Touchpoint Metrics recently helped this executive’s organization dramatically improve touchpoint performance across organization. Both “voice of customer” customer satisfaction and employee satisfaction scores have increased, and these indications of enhanced customer-centricity are expected to translate into added sales and profitability.

Avis implemented a CTM initiative to understand and improve key customer touchpoints. As result, Avis gained market share in key travel markets and became a leader in customer loyalty and satisfaction as measured by Brand Keys and JD Powers.

Both of these companies, along with other forward thinking organizations, are applying concepts of Customer Touchpoint Management to improve customer relationships, touchpoint by touchpoint. The benefits are powerful, creating happier customers and employees, and improving financial metrics that create happier owners.

3. “Butts County, Georgia” - Oh man, there’s so much I could do with this, I can think of about ten thousand plus potential festival ideas for this county and then some. Unfortunately, my editors won’t print about 9,999 of them, so I’ll just wistfully think of what might have been...

4. “The Perry Como Impersonators Festival” - This is actually sort of a “festival in reverse” type idea, because if this was actually held most of area’s population would quickly go someplace else for a couple of days. And hey, that might not be a bad thing if a community had civic projects they needed to do like spray for mosquitoes, fix some large sewer drainage problems, or whatever. The festival planners could work out a deal with surrounding communities to get a cut of their motel and restaurant revenues while Perry C. festival is going on, so everyone involved comes out a winner.

I could go on and list even more festival ideas, but these that I’ve listed should be enough to get ball rolling. In a really noble gesture on my part, I will claim no copyright for these ideas, so if anyone out there really wants to use any of them they can free of charge. Now, with all that having been said, if some community out there really considers putting on a “Sunburned Chest Festival,” I think that least y’all could do would be to invite me to be one of judges for main event, after all, fair is only fair...