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Michael Campbell points out, in Nothing But 'Net, "The reason we want keywords in domain name is that search engines often get 'tuned' to find, and give better positioning to, domains with keywords in them."
Declan Dunn, author of Winning Affiliate Game, sent out a memo to his affiliates advising "To get on top of search engines, one of critical keys is a good domain name LOADED with keywords." Declan goes on to say "This news is spreading among WebMasters, SearchEngine Meisters, Internet marketers, and big corporations. Don't wait."
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