Step 2. "How can you give me this?"

Explain why You must offer credible, logical reasons to support your claims or people are going to suspect your motives. "Acme widgets achieve faster results because we incorporate not one, but two gizmos. In controlled tests conducted by XYZ, our widgets consistently out-performed competition in speed, accuracy and endurance."

Step 3. "Why should I believe you?"

Give reassurance This is time to give some details about you and your company. Provide information about your credentials,qualificationsand experience in field. Now you can also include brief testimonials from satisfied customers (provide as much information to identify customers as they're willing to allow (anonymous testimonials are almost worthless).

Step 4. " What if I don't like it?" Eliminate risk The final stumbling block for customers is usually fear of losing their money if they don't like product or find it's not what they expected - so offer your customers an iron-clad guarantee.

It can be a full refund, a 'double riple money back' or whatever you feel you can afford. Always include a time factor - longer better - people like to know you'll be around for long-haul. Incorporate these answers in your sales copy to instantly turn your readers into buyers.

23. Double up. Instead of offering one item at a special price, offer two. On average, extra item brings in an additional 45% more sales.

24. Bonus value. It is common to offer FREE bonuses with every purchase on www. If you don't offer free bonuses you are losing sales. FREE bonuses are part of internet culture. Since everyone offers FREE bonuses, make yours stand out by giving it a price value. Instead of offering a FREE ebook, offer a FREE ebook worth $29.99.

25. Swap ads. If you publish an ezine, swap ads with other ezine publishers to increase your exposure.

26. Define your USP. What makes your business different than your competitors? Your USP, or Unique Selling Point gives your customers a reason to buy from you instead of someone else. Are your products bigger, faster, cheaper? Every business has a USP. Find yours and promote it. 27. Testimonials. Your customer's opinions are worth gold, especially if they write them down. Include testimonials from satisfied customers in all of your promotional material. This technique gives your product or service more credibility in eyes of your prospects.

28. Pre-sell. If you are introducing a new product, ask your customers for their opinion a few weeks before product is released. This gives you time to tweek and polish product to perfection before its release. When your product is released, you can send customers who have responded with suggestions a special discount on product as a thank you for their help.

29. Test. Send a trial offer to a percentage of your mailing list. From response, you can gauge whether to roll out offer to your entire list or rework details and try again. Testing saves you money and increases your sales by giving you feedback in small blocks before you use up your whole database.

30. Short and sweet. Keep your prospecting emails short and to point. Long emails are often deleted before they are read. To present detailed information, get prospect hooked in your short email and invite them to visit your site for details.

And there you have it, complete set of 30 award winning techniques to kick your sales into high gear. Implementing just a few of these techniques will increase your sales. Imagine if you implemented them all!

I wish you much success with all of your marketing.