Once you know this you'll be able to direct your visitors’ visits so as to maximize most rewarding trail and to minimize number of unproductive trails.

4. All traffic is valuable, right? WRONG! I consider that idea to be Public Enemy #1 of Internet marketing. Don't fall into that trap. Look at it like this:

Someone tells you about a hot traffic-generation tool and you sign up, test it, thinking you just found Holy Grail. It effectively generates traffic. So you continue to invest more money and time in this marvel. More traffic. Now you’re receiving 1000 visitors a day. But one day you wake up and wonder why all this traffic is not generating sales. Only 50 a day (5%) sign up for your newsletter and that yields a pathetic 1 or 2 inquiries per day.

Traffic is not a goal, except for sites making money strictly through advertising. It's merely a means to reach goal you’ve set for your website. But instead of spending more money on that promotional marvel, look at your other sources of traffic. Do they offer a better response rate? If so, can you amplify these results? What would happen if you could find a source of traffic that brings in 100 visitors a day, 10 new subscribers, and two inquiries? You'll cut your time and money investment by a factor of ten to generate results that are ten times better. Now you’ve got something that’s worth expanding. What if you could expand this source up to a 1000 visitors a day? Then you'd have 100 subscribers per day and 10 to 20 inquiries.

Clearly when you are looking to grow your business you need to know what traffic generation tool is best for you! And only way to know that is: 1) Test on a small scale 2) Expand when results are good 3) Drop when results are poor

5. Now you’ve gone through four stages: 1) You know your goal; 2) You know what pages contribute to achievement of that goal; 3) You have maximized results from those pages by directing your visitors there; 4) You know what are best traffic-generation tools for your business. Now you need to test your sales material. That is, you'll need to write several sales copies, test different trails on your site, devise multiple USP’s (Unique Selling Propositions) that are outlined throughout your site. You need to test and track time and time again. This is a never-ending process.

By following this advice you’ll be able to build a constant flow of income with multiple activities and you will have tools to evaluate results produced by your website through this goal-oriented approach.

* If someone needed printing services, I'd refer them to my friend Lynn.

Friends do business with friends, and more enjoyable experience they have with you; more they know you and trust you; more they feel like they've received more benefit and advantage from you than they could anywhere else, then you've got a referral system that just won't quit.

Now, you may be thinking, "I'm not sure my product or service has elated my customers as much as I'd like it to."

Don't despair. Just start now and ask yourself some questions to get in mindset of creating a valuable experience for everyone who ever inquires about or does business with you ever again.

* Am I giving best possible value or benefit I humanly can to my customers or clients?

* Do I genuinely care about my customers or client's best interests and needs at best level I should or could?

* Am I genuinely thinking about their interests above my own?

Remember, "it's all about them. It's never about you."

One of greatest forms of confirmation you can give to a customer or client is opportunity for them to give same benefit or advantage to somebody in their life who is important to them.

Walt Disney said it best: "Do what you do so well people can't resist talking about you."

Do yourself and your customers a favor: offer them best damn product or service you possibly can; treat them with respect, like a dear and valued friend; and, give them opportunity to toot your horn for you and generate more business for you than you can ever imagine.