Improve Email Deliverability: 15 Tips for Successful Email Marketing

Written by Alan Sharpe

Continued from page 1

5. Send your email when it’s most likely to get read If you send your message to businesses on a Friday afternoon, chances are that your recipients won’t check their email until Monday morning. Your message will be buried way downrepparttar list with a ton of spam ahead of it (assumingrepparttar 147674 recipient’s inbox is sorted by date). The most recent messages will getrepparttar 147675 attention, and your message will likely get overlooked or deleted inrepparttar 147676 rush to start work. The open rate for email is strongest withinrepparttar 147677 first two days of delivery. Then it drops off a cliff.

6. Mail onrepparttar 147678 best days Online marketers have discovered overrepparttar 147679 years that B to B emails are read most often when they arrive on a Tuesday, Wednesday or Thursday, around noon. Mondays are too busy. And Fridays are too close torepparttar 147680 golf course.

7. Userepparttar 147681 right email service Choose a reputable service provider who is respected byrepparttar 147682 major ISPs. They will work on your behalf to keep you off blacklists and deliver your messages on time.

8. Help subscribers change addresses In every email message, tell your subscribers where they need to go to change their address or modify their subscription. You’ll reducerepparttar 147683 number of bouncebacks you receive each mailing.

9. Use creative copy tactics to circumvent spam filters Spam filters block your e-newsletters and marketing messages in a number of ways, and one of them is looking for words that are found in most spam. These include perfectly legitimate words and phrases, such as “free,” “opportunity,” “multi-level marketing [OK, that one is debatable],” “compare rates” and “free installation.” Most of these words you can get around by employing a thesaurus. Instead of saying “free,” say “complimentary,” or “no charge.” You can also disguiserepparttar 147684 word in some way (free becomes free~, or fr*ee), although you must tell your subscribers what you are doing beforehand.

10. Get your subscribers to whitelist you When your subscribers opt-in to your list, immediately tell them to add your sending email address to their whitelist or “allowed senders” list so your messages are never blocked byrepparttar 147685 subscriber’s spam filters.

11. Use a distinctive, predictable subject line Include a phrase in every subject line that shows at a glance who you are and what your message is about. Subscribers get used to recognizing each message from you. For example, one popular e-newsletter includesrepparttar 147686 phrase “DM News-iMarketing News Daily” in every email subject line.

12. Welcome new subscribers immediately As soon as someone signs up for your e-newsletter or opts-in to your list, send them a welcome email. Immediately establish a connection between their opt-in action and your email that confirms their membership.

13. Make your email welcome message look like your sign-up form Help new subscribers to recognize you in their inboxes by branding your online sign-up page and your welcome email withrepparttar 147687 same colors, images and typography.

14. Send fromrepparttar 147688 same domain that signs them up The domain in your welcome message and subsequent messages should matchrepparttar 147689 URL ofrepparttar 147690 webpage that subscribers used to opt-in to your list, otherwise they may not recognize you asrepparttar 147691 sender and delete your message by mistake.

15. Userepparttar 147692 same From: address Keep your From: address constant. This helps subscribers who have added your email address to their whitelist or “allowed senders” list.

Alan Sharpe is a B to B direct mail copywriter and publisher of “Alan Sharpe’s B2B Direct Mail Tactics.” Sign up for Sharpe & Direct: The B2B direct mail marketing e-newsletter. Every Monday morning, receive in your inbox a short, helpful article on direct mail lead generation. Sign up today and receive a free copy of his special report, "30 Reasons to Use Direct Mail to Increase Sales and Attract New Customers."

Direct Mail Formats: How to Choose the Right One

Written by Alan Sharpe

Continued from page 1

Dimensional mailer Do you need to reach C-level executives in Fortune 500 companies? Executives who have mailroom staff and executive secretaries who screen their mail? Then a dimensional mailer may berepparttar most effective way to reach their desk with your sales message. One firm recently mailed a portable DVD player in a high-end box, and enclosed a sales letter explaining thatrepparttar 147198 executive could getrepparttar 147199 remote control unit (without whichrepparttar 147200 player did not work) by meeting with a sales rep fromrepparttar 147201 company who mailedrepparttar 147202 package. The response rate was high.

Catalog Do you have a lot to sell? Do you need to showrepparttar 147203 color, shape or quality of your product? Mail a catalog.

Unaddressed flyer Do you have a message that needs to reach everyone in a given geographic area, such as a business park, forrepparttar 147204 least amount of money? Consider mailing a simple 8 ½ x 11 sheet with copy and design on one or both sides.

Email Do you have a short sales message for your existing customers? Send them an email (with their permission, of course).

Buckslip Do you have a short announcement for your existing customers? Do you need to remind them about something? Include a buckslip in your next mailing. A buckslip is a slip of paperrepparttar 147205 size of a dollar bill, with copy and graphics on one or both sides, that is enclosed in a mailing envelope with other materials).

Alan Sharpe is a business-to-business direct mail copywriter, lead generation specialist and publisher of “Sharpe & Direct: The B2B direct mail marketing e-newsletter.” Receive a free report when you sign up at

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