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What You Offer
Tell visitors exactly what you do with first sentence. Don’t be subtle. You only have a few seconds to get their attention. Don’t waste it. The opening sentence should read something like, “At XYZ, we offer quality tools at wholesale prices.” Bam! The prospect knows exactly what you are offering and if it fills their need.
Tell your prospect how they will benefit from doing business with you. Don’t assume they understand it. Again, be blunt with something like, “You save money when you buy from us because we have a low overhead and free shipping.” Bam! Now visitor knows you sell tools at a low price. This combination should result in shopping activity if they have any need for tool products.
What do you want prospects to do when they visit your site? At end of your content, make sure you tell them. “Click here to order” is a perfectly fine statement, but adding a benefit is optimal. “Click here to order with free shipping” is a superior demand. Regardless, make sure you tell them what to do and make it is easy as possible to take requested action.
If you are offering quality, you are doing clients a favor. Make sure tone of your site reflects that fact.
Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.