Improve Conversion Rates – Effective Content

Written by Halstatt Pires

Continued from page 1

What You Offer

Tell visitors exactly what you do withrepparttar first sentence. Don’t be subtle. You only have a few seconds to get their attention. Don’t waste it. The opening sentence should read something like, “At XYZ, we offer quality tools at wholesale prices.” Bam! The prospect knows exactly what you are offering and if it fills their need.


Tell your prospect how they will benefit from doing business with you. Don’t assume they understand it. Again, be blunt with something like, “You save money when you buy from us because we have a low overhead and free shipping.” Bam! Nowrepparttar 142478 visitor knows you sell tools at a low price. This combination should result in shopping activity if they have any need forrepparttar 142479 tool products.

Demand Action

What do you want prospects to do when they visit your site? Atrepparttar 142480 end of your content, make sure you tell them. “Click here to order” is a perfectly fine statement, but adding a benefit is optimal. “Click here to order with free shipping” is a superior demand. Regardless, make sure you tell them what to do and make it is easy as possible to takerepparttar 142481 requested action.

If you are offering quality, you are doing clients a favor. Make surerepparttar 142482 tone of your site reflects that fact.

Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

Buying Links for Free Traffic-Is it Worth the Price?

Written by Leah J Bradshaw

Continued from page 1

Of course there is no direct evidence that Google will penalize your link if it is on a page that has no relevance to your link. It is merely speculation. But as I said, even thoughrepparttar spider doesn't know if you paid forrepparttar 142239 link or not, they are made to spider content. This thought should cause you to proceed with caution when and if you choose to buy links.

Always evaluate your intent when buying links. Is it just to boost pagerank, or willrepparttar 142240 link also be

of benefit torepparttar 142241 visitors ofrepparttar 142242 pagerepparttar 142243 link will be placed on. Both are important torepparttar 142244 level of trafficrepparttar 142245 link could bring.

Sorepparttar 142246 intelligent conclusion would seem to be to buy links from individual websites related torepparttar 142247 topic you want to rank for. The evidence seems to suggest that this is more benefical to both readers of that website and from an SEO perspective.

Leah J. Bradshaw is the author of the Free Targeted Traffic Report; "Jumpstart Your Traffic in as Little as 10 Days". She also authors a Moms Free Traffic Blog to help work at home moms get free traffic.

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