Continued from page 1
I drifted back into market research telling myself that I would just do
more interesting social survey work. I started with a company who only did social surveys and was told there was plenty of work available. I think I had about 3 jobs from them over 6 months. When I was doing a sex survey for them in Perth I bumped into another interviewer. She told me that
company she worked for were about to start a big social survey where
same families would be interviewed every year for
next 3 years. I phoned
area manager
next day, we hit it off and things seemed to be going well. After a few months
area manager asked me to apply for
position of deputy. Believe it or not, as deputy manager I was still paid by
hour. I actually had more hassle, made less money and had less flexibility than working as an interviewer. I still had to go out interviewing and would get home in
evening to a pile of faxes and phone messages, when I just wanted to relax.
I lasted around 6 months as deputy. I rationalised that I had tried studying, tried a promoted post, I wasn't that ambitious and no employer seemed prepared to offer me a decent job, so I would have to be realistic and just plod on as an interviewer. Well that lasted for around a year then
area manger was forced to retire at 65 and
new manager wanted to greatly reduce my work on
annual social survey and force me to do all other sorts of surveys I wasn't interested in.
I was wracking my brain about what on earth I was going to do to earn a crust. I had started thinking that I would like to start a travel business. It was a growth market, I wouldn't need any employees, and I could work from home. The Internet was really catching on (this was 2002) and I thought that it would allow me, to gain some market exposure, even as a small fish. I also thought it would be wonderful to work in a field in which I had a great personal interest. I signed up with a flight supplier as a travel broker in August 2002.
That was almost two years ago. I am still working as a market research interviewer and
business is slowly growing. It's been an ongoing dilemma to me, whether to give up
interviewing and just concentrate on
business. At some points I have been doing market research six days a week, so really have not had much time or energy to devoteto
business. However I have been loathed to give up
steady income. By
same token if I don't focus on
business then it will never really take off.
My initial business was Europe a la Carte. I thought that there was a niche in
market to assist people who were looking for something different to
traditional package holiday, put together a tailor made trip to Europe. It is possible to do this yourself on
Internet but it's pretty time consuming. I reckoned that there was a significant minority of people who would value some assistance with planning and booking their trip.
From enquiries I received I began to realise that there was demand for cultural and activity holidays in Europe. The sister site, European Cultural & Activity Tours, was started in January 2003. May aim was to build up a good selection of holidays offered by small specialist suppliers throughout Europe.
I have to say that I am extremely lucky that one of my sons is really good on
computer. He has designed my sites and databases. My other son has also helped me with newsletters and photos.
I have begun to get more bookings and last week I had my first repeat customer. I have learnt a lot in
last two years about IT,
Internet and marketing. I have tried my hand at writing articles for
websites.
I have had some interesting trips to meet up with suppliers and visits to
areas that I promote. I have worked really hard but I haven't really minded that as I have, on
whole, enjoyed
work. I am working toward my dream of having a profitable business in a field I find fascinating. I believe that I have found what I want to do now that I am grown up!

Karen is a travel consultant and writer specialising in travel in Europe. Her sites are: www.europealacarte.co.uk www.europe-culture-activity-tours.com