Make sure your Anchor text has your main keywords as part of text. It needn't sound like a bunch of keywords put together. And, according expert optimizers, own should keep changing one's anchor text  once in two-three weeks. Especially Google looks for such change and development. Your anchor text on other sites with your main keyword will help you move up that much faster. Anchor text thus is a very important element of SEO.

The author is Purva Mewar, webmaster of Work at Home Based Business websites, www.yesearnfromhome.com  and www.work-at-home-earn-extra-income.com

If you will build all your pages accordingly to all this basic tips, from off-site optimization point of view, your pages will be optimized way they should.

Although some engines still pay attention to on-site optimization, what you need to do to achieve high rankings is a great link building campaign, also known as off-site optimization.

We all know importance of inbound links for high rankings, but search engines algorithms evolved so much that it's not only important number of links. Algorithms will take in consideration many other factors such as if link your site receive it's an one way link or reciprocal link.

Almost all webmasters have only campaigns to build as many reciprocal links, which is wrong, because search engines recognizes them and gives them very little importance.

If you want to be one big step ahead of your competition you have to build as many one way links as you can. One way links have a very big impact on rankings. The algos will analyze page from which you receive link too. The best links you can create are from pages that are themselves optimized for your keywords/keyphrases.

The best and easy way to do this is writing and submitting optimized topical articles to articles banks over Internet. Along with your article, you will include a short bio about yourself where you can place your website URL.

There are many places, like goarticles.com , where you can submit your articles in order to create many one way links with only one article. If you will write and submit one article per week you will have a great link building campaign for your site.

Because 42% to 86% of websites are found through search engines and there are over 300 million searches carried out per day, every day your website needs a good search engine optimization. If you will apply all things I've outlined in this article, you just can't fail.