The users in-turn click on this hyperlink to go to your website from Search Engine Results Page (SERP). Therefore, significance of Title Tag is evident as all search engines use Title Tag to gather information about your site.

The Meta Description Tag

The Meta Description Tag is an HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta Tag, are often used in SERP, just below Title Tag as a brief description of your page. In Search Engine Results Pages, after reading Title of page, a user goes through description of page and decides whether she wants to go to your site or not. It is therefore important that your Meta Description Tag is nicely composed describing your page offering while enticing user to click on your listing.

The Meta Keywords Tag

Most search engines do not read Meta Keywords Tag anymore. It is okay to ignore Meta Keywords Tags. However, if you feel more comfortable using it, you can have about 15 important non-repetitive keywords in this Tag, separated by commas.

Meta Robots Tag

The Meta Robots Tag gives you ability to specify whether search engines should index that page or follow links appearing on that page. However, there is no need for using Meta Robots tag if one is already using detailed robots.txt file to block any specific indexing.

The various commands used under Meta Robots Tag are: Index: allows spider to index that page.

Noindex: instructs spider not to index page.

Follow: instructs spider to follow links from that page and index them.

Nofollow: instructs spider not to follow links from that page for indexing.

Note: Use only one of above given commands.

If you have not specified any Meta Robots Tag on a page, by default, spiders understand that page and all links appearing on that page are open for indexing. Therefore, it makes more sense to use this Meta Tag in case you don’t want certain parts of your web page indexed.

Finding Your Home Business Niche Copyright © Buniei Ahn, The Home Biz Guy http://www.internetmarketpower.com http://www.pluginprofit.com/main-3666

Keep your text pieces under 500 words, and preferably in 250-350 word range. Use simple and direct sentences, in clearest language possible. Don't make your readers wade through a sea of worthless prose, just to arrive at a small island of information: get right to point and deliver goods.

Think navigation. The best content on Earth means nothing if it can't be found quickly. Carefully organize your website in hierarchical format, with plenty of internal links - make all of your important pages only a mouse click or two from top page. Deliver your content with as much convenience as possible to your visitors.

Appreciate context. Strong navigation design helps left-brain surfers who know what they want, but many of your visitors will browse your site more creatively: they surf by context rather than placement.

Provide links within content itself, pointing to other related information on your website. Develop clusters of associations in your content that allow readers to find information intuitively as well as logically.

Build community. Savvy Internet marketers are now learning what technologists have known for years: that Internet is primarily a social medium. The most popular and profitable websites are those that foster community among their visitors. Provide facilities - forums, newsletters, mailing lists - for your clients to communicate with each other.

Be creative - help your clients turn your website into a favorite meeting place, a place to return to, time and again. Develop a website that your clients will love.