Importance of Keywords - Wrong Keywords Means No Traffic!Written by Leah West
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2. Overture is actually a paid per click advertising center, but they do offer a keyword search tool if you can find it. They like to move it around a lot so it doesn't get too abused. As of this article you can find it by going to www.overture.com then clicking on 'advertiser center' in top right corner. Then under tools table on right click on 'keyword selector tool'. This tool is similar to one at wordtracker but does not give you as in depth a search nor as many options. It is still good though to use different resources so that your making sure to get all related keywords you possibly can. 3. Teoma is an often overlooked place to also gather keywords. It is actually a search engine of its own, but has a cool little feature that can help you choose more keywords. When you type in a word or phrase to search it also gives you two sections on right hand side that can help you out. The first is 'refine' which shows related keywords to your search that you might also want to search on. These are extra keywords. You can keep clicking on keywords in this section with each new page offering more related searches. The second section is called 'resources' which provides websites that have gatheres links on your specific search topic. This is great to see what kind of competition you got going and check out what works and what doesn't. So there you go, three ways to conduct a really thorough keyword research.
Leah West http://www.westmarketing-design.com Providing complete search engine optimized website design and internet marketing services for your small business success. Sign up for Leah's fr*ee ezine by going to http://www.westmarketing-design.com/ezinesubscribe.htm
| | Keywords are for humans not search enginesWritten by Ant Onaf
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Think about your visitors each step of way when using keywords. Which keywords will catch their attention, directly or indirectly? Meaning, if a user searches for 'baseball rules' then when search engine searches through billions of web pages...it should pull your web page into results because you have a entire website dedicated to baseball rules and entire site is centered around keywording. When search engine crawls through billions of web pages it should see that your web page title has "baseball rules" within title, your meta-tag description has “baseball rules” within description, your meta-tag keywords have “baseball rules” within keywords, link to page is titled “baseball_rules.htm”, and content on web page itself has a proper amount of keyword density, basically, keyword phrase "baseball rules" is plastered throughout web page mostly leading towards top of page. I know most of what I have just mentioned is Search Engine Optimization practices and techniques, yes, that is true, but in actuality entire process is for visitors not search engine. If you create your site easier for search engine to find then visitor will also find it easier and faster, but at all times it is important to keep visitor in mind. Many SEO practicioners would include any keyword about baseball such as: "baseball"..."major leagues"...."major league baseball"...."minor leagues"...."minor league baseball"...."atlanta braves"...."new york yankees"...."baseball players"….etc. Those keywords are for search engines not visitors. If a visitors enters "atlanta braves" as a search keyword and your link is displayed as an result visitor will be disappointed when he clicks on your link and does not find any solid information pertaining to "atlanta braves"...instead he/she is greeted with "baseball rules". The visitor will immediately back out without referencing your site or indexing it for later retrieval because it does not pertain to their search quest. Once in a while you may become lucky and get someone who stays because it does mention baseball, but if you tracked conversions, it would surely sink, using this method. The better you target your visitors more success you will have on web. Properly using keywords to target your visitors and not search engines will aid in more ways than one. It will create a healthy online circuit and greater chance for success. Imagine if each time you search web...you had a perfect search! You only needed to search once, because exactly what you were looking for was found in first results.
Ant Onaf is the owner and founder of www.JournalHome.com. He is an online internet marketer, web advertiser, and IT consultant. Ant Onaf has years of IT-related experience and Internet-related experience. His ingenuity, dedication, and passion for technology & internet marketing have made him a monumental icon in the World Wide Web. His blog can be visited at http://www.journalhome.com/AntOnaf
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