Importance of Branding: What's in a Name?

Written by William King


Continued from page 1

Brand loyalty is an integral part of building a brand, as consumers usually have a choice of products inrepparttar same market segment, and so a successful company will come up with a way to keep consumers re-buying their product or coming back to their location rather than going to a competitor. These brand loyalty-building efforts may come inrepparttar 137739 form of coupons, incentives such as many grocery chains' technique of "grocery discount cards" or "loss leaders," meant to draw consumers intorepparttar 137740 store, where they will hopefully buy products along withrepparttar 137741 discounted fare at a higher profit ratio. In exchange for these discounts and grocery cards, many companies collect information about buying habits and average spending amounts,repparttar 137742 better to tailor advertisements and better-focus future promotional efforts. Once a consumer is hooked, brand loyalty tends to result in higher sales volume, as well as loyal customers being less sensitive to price changes of their favorite brands (within reason, of course), as well as less sensitive to competitors' incentives. Studies have shown that it takes 5 times as much money to gain a customer as it does to retain one. That's 5 times as much money as could have been spent on other things.

A brand is who your company is, and what it is selling--it is as important as naming a baby, and should requirerepparttar 137743 same amount of effort to develop it, but if done well, can mature into a successful and profitable adult.

© 2005, Wholesale Pages UK. All rights reserved.

William King is the director of All Wholesale UK, Wholesale Pages and Wholesale-Canada. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.


15 Ways for Speakers to Earn More Profits

Written by Laurie Kristensen


Continued from page 1

10) When planning to make a video, provide a transcript of your material to your video team to makerepparttar planning process easier for them. Also convertrepparttar 137738 transcript into a workbook to go along with your video.

11) You can build a database of questions that get asked frequently along with your answers in Q&A sessions during your presentations for a valuable collection of information. Once transcribed,repparttar 137739 material can be converted into material for your website FAQ's section, or into handouts. NOTE: Make surerepparttar 137740 person askingrepparttar 137741 question has a microphone, OR fully repeatrepparttar 137742 question before giving your answer.

12) Rather than asking your client to write and mail a referral letter after your speech andrepparttar 137743 event is all over, catch them while your presentation is fresh in their mind and suggest they tape their recommendation on your recorder, and let them know you'll have it transcribed and submit it to them for approval before using it. You can get other recorded referrals for transcription from attendees atrepparttar 137744 same time.

13) As you're driving away from giving a speech, record your thoughts that are tumbling through your mind such as things to change next time, things to remember, and stream-of-consciousness ideas that flow freely. Once transcribed, you can form a plan of action based on your own heightened inspiration spurred byrepparttar 137745 adrenaline of a successful event, and increase your overall success and productivity.

14) Convert recordings of your speeches into material for a book or ebook to help establish your reputation as a credible expert in your field and create additional profits for your business. Editrepparttar 137746 transcripts into chapters, add a table of contents, a cover, etc. You can have it bound simply or submit it for professional publication, or convert it into an ebook.

15) Once you have a book, have it professionally recorded by reading it out loud for an audio product to sell.

Partnering with a professional transcriptionist is a solid business strategy that can save you time, increase your creativity, and -- most importantly -- add profits to your bottom line.

Copyright Laurie Kristensen.

Laurie Kristensen operates a successful audio transcription and typing business, visit http://www.LKTranscription.com (subscribe to “Your Partner in Success Newsletter” and receive THREE valuable free gifts) -- also be sure to browse through Laurie’s Success Resources at http://www.LKSuccess.com

You may publish this article in its entirety, with the byline, URLs, and copyright included.


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