Brand loyalty is an integral part of building a brand, as consumers usually have a choice of products in same market segment, and so a successful company will come up with a way to keep consumers re-buying their product or coming back to their location rather than going to a competitor. These brand loyalty-building efforts may come in form of coupons, incentives such as many grocery chains' technique of "grocery discount cards" or "loss leaders," meant to draw consumers into store, where they will hopefully buy products along with discounted fare at a higher profit ratio. In exchange for these discounts and grocery cards, many companies collect information about buying habits and average spending amounts, better to tailor advertisements and better-focus future promotional efforts. Once a consumer is hooked, brand loyalty tends to result in higher sales volume, as well as loyal customers being less sensitive to price changes of their favorite brands (within reason, of course), as well as less sensitive to competitors' incentives. Studies have shown that it takes 5 times as much money to gain a customer as it does to retain one. That's 5 times as much money as could have been spent on other things.

A brand is who your company is, and what it is selling--it is as important as naming a baby, and should require same amount of effort to develop it, but if done well, can mature into a successful and profitable adult.

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10) When planning to make a video, provide a transcript of your material to your video team to make planning process easier for them. Also convert transcript into a workbook to go along with your video.

11) You can build a database of questions that get asked frequently along with your answers in Q&A sessions during your presentations for a valuable collection of information. Once transcribed, material can be converted into material for your website FAQ's section, or into handouts. NOTE: Make sure person asking question has a microphone, OR fully repeat question before giving your answer.

12) Rather than asking your client to write and mail a referral letter after your speech and event is all over, catch them while your presentation is fresh in their mind and suggest they tape their recommendation on your recorder, and let them know you'll have it transcribed and submit it to them for approval before using it. You can get other recorded referrals for transcription from attendees at same time.

13) As you're driving away from giving a speech, record your thoughts that are tumbling through your mind such as things to change next time, things to remember, and stream-of-consciousness ideas that flow freely. Once transcribed, you can form a plan of action based on your own heightened inspiration spurred by adrenaline of a successful event, and increase your overall success and productivity.

14) Convert recordings of your speeches into material for a book or ebook to help establish your reputation as a credible expert in your field and create additional profits for your business. Edit transcripts into chapters, add a table of contents, a cover, etc. You can have it bound simply or submit it for professional publication, or convert it into an ebook.

15) Once you have a book, have it professionally recorded by reading it out loud for an audio product to sell.

Partnering with a professional transcriptionist is a solid business strategy that can save you time, increase your creativity, and -- most importantly -- add profits to your bottom line.

Copyright Laurie Kristensen.

Laurie Kristensen operates a successful audio transcription and typing business, visit http://www.LKTranscription.com (subscribe to “Your Partner in Success Newsletter” and receive THREE valuable free gifts) -- also be sure to browse through Laurie’s Success Resources at http://www.LKSuccess.com