Marketing: Imitation, The Smartest Form Of Flattery

Imitation, The Smartest Form Of Flattery

Written by David Geer

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====Side Bar==== This "unique slant", often called repparttar "Unique Selling Proposition (USP)", opens repparttar 120645 door for effective competition among businesses selling a simular product -- even repparttar 120646 same product.

Rosser Reeves was repparttar 120647 first to coin repparttar 120648 phrase Unique Selling Proposition in his book "Reality of Advertising", published in 1961.

Here's Reeves' 3 part diffintion of USP:

1. Each advertisement must make a proposition to repparttar 120649 consumer. 2. The proposition must be one that repparttar 120650 competition either cannot, or does not offer. It must be unique--either a uniqueness of repparttar 120651 brand or a claim not otherwise made in that particular field of advertising. 3. The proposition must be so strong that it can move repparttar 120652 mass millions. ====Side Bar====

Try to look at your competition with fresh eyes. Treat what they have to say as if it is repparttar 120653 first time you have seen this information, because that may be repparttar 120654 case for your target audience. Make a list of repparttar 120655 questions that come to mind, or points that you feel you would want more information on, if you were in repparttar 120656 shoes of your audience.

Even what your competition does wrong with repparttar 120657 information they do or do not provide can be instructive. It serves to get you to think of all repparttar 120658 things that you can do to sell repparttar 120659 service better. You are building repparttar 120660 structure of your business on what someone else has done before you, but improving repparttar 120661 end product by going repparttar 120662 extra distance in covering repparttar 120663 whole story in a clear manner.

Now that is smart business.

Success 4U Marketing helps small business owners discover how to market any product or service online – quickly ... easily ... profitably ... successfully: http://www.cashflowseller.com/

2 Powerful Ways Your Business Can Succeed Where Others Fail

Written by Jason Jantzi

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The narrower your focus, repparttar

more chance you have of hitting it. Don’t try to be everything to everybody. 2. Make sure you can afford to reach them. Build your business plan on provable methods that work. Pay per click ads on Overture and other engines bring you guaranteed, targeted traffic and you know exactly how much they will cost. There are no surprises here. Use this as a cornerstone of your initial business plan. If your business plan can’t support pay-per-click advertising, you may be skating on thin ice already. E-zine ads are a little less definite in their pull, but are low-cost enough to allow you to experiment to find ones that give you broad reach for relatively little cost. E-zine articles give you even more reach at virtually no cost. These too should be fundamental to your plan. Joint Ventures are repparttar 120644

third fundamental base on which to build your business. Find people who already have lists of customers and subscribers who want your product. It costs far more to capture new customers than it does to use someone else’s customer base to build your own. Give them 40-50% of your revenues for providing you sales. You’re going to spend that anyway trying to get new customers. This way you get them fast, and for free. It’s all good. Just these 3 ideas alone can propel your business to stardom. And they’re not guesswork. It’s common sense, and it works.

Jason Jantzi has launched 17 successful products and can help you launch yours. For a free copy of the step-by-step Profit Assessment Toolkit, visit http://www.IdeaProfitWizard.com/toolkit.htm The few minutes you spend with these tools will save you time and money for years to come.

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