Image and name recognition can provide a constant stream of referrals.

Written by Michael J. Berry


Continued from page 1

Lions survive inrepparttar jungle because they eat their competition. Onlyrepparttar 108053 strong survive.

Copywriters can create an marketing advantage and distance you from your competition Lions survive inrepparttar 108054 jungle because they eat their competition. He who hesitates becomes unsuccessful. Onlyrepparttar 108055 strong survive. One well written company profile can open hundreds of doors to potential clients, increase sales and provide an additional tool for your sales force. Your success depends on working smart with a percise battle plan which can place your company aboverepparttar 108056 competition and pay huge dividends.

Quick and affordable online and on demand company profiles.

In today's age of automation and on demand world company profiles can be accomplished in minutes by filling out an online form and pushing a button. You providerepparttar 108057 information andrepparttar 108058 website provides a one page company profile with a turn around time of 48 hours. A simple and easy process which takes a few minutes of your time. The $100 cost justifies your time spent.

Online and on Demand Company Profile http://www.ffni.com/~mberry/profile.html

Online and On Demand Company Profile Submission Form http://www.ffni.com/~mberry/submitprofile.html

Need a Copywriter for your Next Project? http://www.ffni.com/~mberry

Self Help - Accounts Receivables http://www.ffni.com/~mberry/receivables.html

General Information mberry@ffni.com

Author of Collection Made Easy! Freelance writer and copywriter.


How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads

Written by William Swayne


Continued from page 1

"New Software Boosts Stockbrokers' Income by 34, 43, even 125% - by Slashing Time Spent Chasing "Dead" Accounts and Laser-Focusing Your Energies onrepparttar Big Players"

OK, it needs a bit of work, but you getrepparttar 108052 idea. Some people don't like this type of headline - it's too "hypey". And it's certainly not right for every kind of product or service - but I've had very good success with this type of headline, especially online.

4. Use "cognitive dissonance"

That's a fancy way of saying, make your audience curious. Here's a headline we're testing for a client who sells bumper stickers:

"Do You Wonder How We Can Sell Full-Colour Stickers At A 1-Color Price, with FREE Artwork?"

This type of headline makes people curious - they feel compelled to findrepparttar 108053 answer and relieve a sense of "dissonance" with this apparent paradox.

5. Include some challenging or surprising information

Here's a headline that I wrote for a lead-generating website for a rubbish removal contractor, 1300 Rubbish:

"Fast, Professional Rubbish Removal, Sydney-wide...We'll Pay You $1 Per Minute In Cash If We're Late!"

The "hook" isrepparttar 108054 guarantee. Also bear in mind that most ofrepparttar 108055 people who see this headline will have already searched forrepparttar 108056 term "rubbish removal sydney" or similar, so they are expecting to see something related to those keywords.

How are your headlines? Can you use any ofrepparttar 108057 above tips to get better response?

Will's academic background is in Statistics and TQM. From Feb 2000 to Jan 2003, he worked for JIMOS Corporation, a Japanese marketing company as they went from $0 to $100 million dollars in sales in 5 years. In 2003, he returned to Australia to establish Marketing Results to adapt his successful direct marketing practices to other industries.


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