5. Reach new targeted customers worldwide.

Once you get your Web site up, you must learn and apply many non-techie ways to get people to visit you. After collecting email addresses from people you meet online or opffline, send periodic messages to them, including free articles.

You will attract thousands, even hundreds of thousands of your targeted audience from all over world. Your ezine or teleclasses can connect with people outside your area because your subscribers or participants think so much of you that they forward good news to their friends and associates.

Because your Web site attracts only targeted buyers this translates to a much higher rate of sales.

6. Make it easy to buy

Maybe people know you or your products offline through networking groups or other business ventures. A Web site makes you even more respected. Business people expect you to have a Web site because 1) your Web site represents you, your service and products. 2) they love convenience and speed of Online information and ordering.

In addition to your Web site, increase your sales channels to include office promotion such as post cards, talks, teleclasses, or radio interviews. Offer a free 800 telephone number for orders. For your site, include a "How to Contact Us" section. Put it at top of your ezine.One disappointed reader of my ezine wanted my local telephone number listed beside my free 800 one. Include contact information in your signature file at bottom of all emails you send out. Include it in your order pages your sales letters connect to. Always make it easy for people to connect, and eventually buy.

If you are like me, you will enjoy keeping track of your increasing sales each month. You will enjoy staying in touch with your potential buyers. People Online are hungry for your information and product.Take easy promotion road and use Online today.

__5. Send Visitor Directly to a "Sales" Page.

Instead of linking to your home page where visitor may be presented with a variety of choices, link to a page which asks visitor to complete just one action. That doesn't necessarily mean you have to send them to a page where they're asked to make a purchase; you can also direct visitors to your newsletter subscription page, or a page where they're asked to answer a survey.

__6. Consider Using Smaller PPC SEs.

Overture is best-known and most popular of pay-per-click search engines. However, you can still benefit from smaller ones as well, such as 7Search or FindWhat. Even though you may not get same amount of traffic as you would from Overture, your money isn't "wasted" since you still only pay for actual clicks on your link. In fact, bids are usually far lower on smaller PPC SEs. Take advantage of cheaper traffic.

__7. Find Bid Position that Offers Best Value.

Many people try to get #1 listing for their search phrase. While links in top three positions may get most traffic, you can still get good traffic from links on first few pages. Some people even argue that these visitors are more qualified -- they took time to read your link and are interested in what you have to offer. They didn't just click your link because it happened to be first one.

Another thing to watch for are "bid gaps". As an example, at time of writing, Overture shows following bids for search phrase "golf clubs":

Position #1 - 54 cents/click Position #2 - 50 cents/click Position #3 - 41 cents/click Positions #4 and #5 - 40 cents/click Position #6 - 33 cents/click

Most of above bids are separated by several cents per click... if you wanted position #3, you could bid 42 cents (be sure to read bids above AND below position you want... otherwise, in this example you could end up paying 49 cents/click for position #3!). However, position #6 is available for a mere 34 cents. That may not seem like much when you're just looking at a single click, but that's a difference of $8 for every 100 clicks! Your savings can add up quickly. You have to decide whether extra cost is worth being higher up in search results.

Pay-per-click search engines may not be cheapest way to promote your online business, but they can be a very effective part of your overall marketing plan. Remember that it's not how much you spend that's so important, but rather how much return you get on your investment!

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ABOUT THE AUTHOR: Angela is the editor of Online Business Basics, a practical guide to marketing a business on a beginner's budget. This guide offers loads of instantly useable tips and links, in a down-to-earth style that even marketing "newbies" can understand! A helpful Online Business Dictionary is included too... visit: http://onlinebusinessbasics.com/article.html