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By analyzing information taken from traffic analysis tools you can track keywords and other parameters which will tell you how visitors are getting to your site which, in turn, will help you improve and target traffic.
The goals for your particular site will depend upon nature of your online business or endeavor, A good way to determine how well your site attracts and converts visitors is to analyze your traffic and then experiment or tweak some of different elements of your site such as sales letter copy, price promotions, limited time offers, free offers, headlines, color schemes, testimonials, etc., etc.
After making changes in your program, once again analyze your traffic to obtain a measure of impact (good, bad, or none) that your tweaking has produced. And then start process all over again, retaining changes that yielded a positive result and, of course, rejecting those that did not.
Remember folks, it is up to us to stay in touch with fact that there is one certainty about future of online marketing, and that is that it will continue to change.
Kirk Bannerman operates a successful home based business and resides in California. For more details, visit his website at http://business-at-home.us