By analyzing information taken from traffic analysis tools you can track keywords and other parameters which will tell you how visitors are getting to your site which, in turn, will help you improve and target traffic.

The goals for your particular site will depend upon nature of your online business or endeavor. A good way to determine how well your site attracts and converts visitors is to analyze your traffic and then experiment or tweak some of different elements of your site such as sales letter copy, special price promotions, limited time offers, free offers, headlines, color schemes, testimonials, etc., etc.

After making changes in your program, once again analyze your traffic to obtain a measure of impact (good, bad, or none) that your tweaking has produced. And then start process all over again, retaining changes that yielded a positive result and, of course, rejecting those that did not.

Remember folks, it is up to us to stay in touch with fact that there is one certainty about future of online marketing, and that is that it will continue to change.

Method Three: Turn Your Archives into an Ebook

With a blog that focuses on a narrow, popular theme, you could be sitting on a gold mine and not even be aware of it. Whether your blog contains tips for newbies in your field, expert advice for veterans, or success strategies that build on each other, you could be in position to supply a demand for needed information.

There are a couple of tricks you’d have to learn to convert your archived blog posts into an ebook, but you’d be surprised about how easy this process can be.

Method Four: Make Your Entire Blog Into a Printed Book

I know what you’re thinking. “Why would anyone pay for my blog as a book when it’s free at my site?”

Under certain circumstances, you’d be surprised to find how many people would rather have a portable collection of your blog posts when quality is consistent. The online version of your blog is ultimate free trial. Many sites have been using this logic long before web log came along to allow users to preview their services.

For example, sheer volume of free traffic generation tips on my site was repeatedly described during my informal poll as “overwhelming”. It’s one thing to try and read 2000 web pages in front of your computer, but it’s not as daunting to peruse a 400 page book in comfort of your home.

Converting your blog into a yearly volume may be a viable solution if consuming amount of data in your archives is a daunting task. And there are ways to accomplish this that have no start-up costs.

If you’re still not convinced that it’s not worth set-up to convert your blog into a periodical, ebook or printed edition, consider this.

On Monday morning I issued a press release regarding transformation of my blog to a book, as a test to measure interest. It’s almost 4 a.m. Pacific time as I write this, and so far it has been read over 23,000 times, resulting in a distinct increase in general traffic, not to mention best initial sales debut of any product at my site since this past summer.

Just imagine what that kind of interest could do for your site - and how much money you may be leaving on table right now. Making your blog available in other formats is worth a look.