If You Build It...They Will Come... But Then What?

Written by Denise Ryder


Continued from page 1

1. Ask to be removed, and if they do, then do it.

2. Sign up.

Second example. You are an artist with an art gallery. (we'll use this site as an example http://www.hayleybanteaux.com). This site is still work in progress, however, this is what she is what she could do. She is actually working on two ways to gather a visitor's email address.

1. She can provide a "Special Viewing List" where people, who provide their email address, will be notified and have access to a "special viewing" of her new piece before galleries or others see it.

2. She can also offer a free Report focusing on how to care for your artwork. Again, forrepparttar price of an email address, a visitor can gain access to this instant Report.

Do you see where I am getting at here? Visitors will NOT always buy onrepparttar 144123 spot and that's ok. As long as you gain an email address and provide them with good quality information, on a consistent basis, you still haverepparttar 144124 potential for a sale...eventually!

Here is a tip about your download. ALWAYS remember It'srepparttar 144125 email address that you want. Don't makerepparttar 144126 mistake that many people make. They offer a free eBook and it is an instant download and they never bothered to get an email address…how do you follow up without an email address?

It's like marketing to a ghost! For your Reports/eCourses, use an Autoresponder. You getrepparttar 144127 email address andrepparttar 144128 Autoresponder will take care ofrepparttar 144129 rest.

Here isrepparttar 144130 one I use:

A1eBiz - http://www.a1ebiz.com/affiliates/t.php?rid=45

For an eBook set up a page that gives a brief overview ofrepparttar 144131 book and have a little email form that capturesrepparttar 144132 address and an Autoresponder message is sent withrepparttar 144133 download link.

See how easy it is??

So, Which are you going to do? Keep goingrepparttar 144134 way you are and leave it to chance that visitors will actually bookmark and come back to your site?

Or… Are you going to focus and maximize your marketing efforts and gear it towards ALL your visitors not just your buyers?

If you want a access to a mini-report each and every week that you can customize, upload and use as your own.. then check out The Marketing Brief (http://www.profitspace.com/brief) or here is a no cost report you can customize and make your own.."Niches The Path to MORE Profits http://www.profitspace.com/niche

Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!! http://www.profitspace.com/coach


Getting Your Emails Read

Written by Denise Ryder, Marketing Coach


Continued from page 1

Go a step further when you set up your brand and let your customers know HOW your messages are marked. For example, when people subscribe to an eCourse I have written, after they sign up I send them a message that says "you will receive a lesson each day for x amount of days. Look forrepparttar [Test Drive an eCoach] in your inbox!

REMEMBER - brandrepparttar 144122 subject line and brandrepparttar 144123 FROM. Make sure you cover allrepparttar 144124 bases.

Adapt Idea #2 - Choose your email subjects well

Goes without saying that if your subject line even hints of a sales pitch...well, did you hear that click?? No, it's not your message being opened...it'srepparttar 144125 click to delete it.

You want to stand apart fromrepparttar 144126 pack so choose a subject line that will compel your customer to open it. Also, gorepparttar 144127 route o personalizingrepparttar 144128 subject line. If you knowrepparttar 144129 name of your customer, then use it.

Adapt Idea #3 - Send a follow up email

Again, you'll see many newsletter publishers using this. What it is, is a follow up message that refers to a previous message that went out.

For example, I fire out an issue of ProfitSpace Newsletter through my autoresponder and then a day after I will send a follow up message that reminds people that they can viewrepparttar 144130 issue online. What I have done now is again, sent out another message that "brands" sorepparttar 144131 name recognition has just gotten another hit...plus it reminds people to go torepparttar 144132 site ifrepparttar 144133 newsletter didn't make it throughrepparttar 144134 filters. All is not lost, I have created yet another opportunity for my subscriber to still get their hands onrepparttar 144135 issue!

Now if you don't have a newsletter, not a problem, this tactic can be set up for anything. Umm let me give you an example...

I sent out an initial solo message that announced a new program launch. The second message (follow up) would refer torepparttar 144136 first message and then I would add a little "incentive" to get people to go take a look.

Ok, I have given you three ideas that will certainly get you rolling ;o)

Now,repparttar 144137 important thing to remember with all your mailings, regardless if they are an initial mailing or a follow up is to provide good solid information.

I can't think of a better way to stand apart fromrepparttar 144138 rest ofrepparttar 144139 pack...AND...to have customers actually "look" for you. I mean if you are known for providing good, solid information on a consistent basis then your branding efforts are really going to pay off. Your customers will come to think of you as "their expert" and as such will recognize you right away. When they see an email with your brand on it they will KEEP IT because you have a reputation of being a good solid resource for them.

If all you are doing is sending out one sales pitch after another then branding is working there as well, only against you...not for you. Pitching sends a branding message as well...as soon as a customer sees your brand then click they dump your butt because they know you are not known for helping but selling.

There are a lot more things that you can do which will help make sure your messages stand out and are read. If you want to get your hands on another 24 tactics then go torepparttar 144140 Get Email Results web site http://hop.clickbank.net/?profitspac/getresults

Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!! http://www.profitspace.com/coach


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