Why Do You Keep The Lights Turned Off?

Please turn them on, I want to see your pretty face. This reminds me of statement most every business owner has heard at least once in his or her lifetime. The statement is "Not advertising is like winking at a pretty girl across room with lights off. You know what you are doing, but she doesn't" Folks there have never been a truer statement made about advertising.

There are basically two types of advertising, passive and aggressive.

When you are first starting out you will want to use "Aggressive Adverting" and here's why. Remember I told you about those rustlers? Well, you need to brand your name in as many people minds as possible to head off those rustlers. To do this you will have to aggressively advertise. If you hate to "advertise," hire someone to do it. This is a thief prevention task that will have to be done. That's why in old west ranch owner would hire cowboys, they had to be an aggressive type, they had to wrestle up to a 1000 pounds of animal to put owners mark on them. Boy has "BRANDING" changed.

After you have branded your name in a good many of public minds, it's time to start your passive adverting campaign, now that you don't have to worry about loosing your entire stock to those no good rustlers. "Passive Advertising" is done to inform people about your brand that you may have missed during your branding, and to remind or keep up to date those that do know your brand.

Summary - I think I've explained in this article what an ebook is, what format is best, and as an extra I've touched on marketing, branding, and advertising. I wrote this article to answer some of most FAQ's I get and to point out how important it is to advertise a new ebook.