Farms of New Kent A massive building project was recently approved by New Kent County Board of Supervisors in late May of 2005. Farms of New Kent will build out 2,520 acres surrounding Route 249/106/609 intersection at Talleysville as a planned unit development. The New Kent Charles City Chronicle called this “the largest single development approved in county. The plans approved by Board of Supervisors include 1,450 age restricted (at least one occupant over 55 and none under 18 allowed) houses, 650 general market homes, 300 estate lots, 100 resort cottages, and a village center with 150,000 square feet of space surrounding a farmer’s market at center.” Another 18-hole championship golf course is also in works, a winery and vineyard, country inn and spa, three clubhouses, an equestrian center, bed and breakfast, and a polo field. It may take 15-20 years to build out residential and commercial real estate space.

Kentland: Commercial Property This parcel of land is approximately 6 minutes drive from town of Providence Forge. It is directly opposite Brickshire and Royal New Kent’s Entrance and is zoned commercial. A small one-stop gas plaza, a Dairy Queen, and a car wash are only retail stores located there presently.

Retire, Relocate or Purchase a Second Home in New Kent County NOW If I had a hammer, I would build in New Kent County Virginia. Ray Davis, a Board Supervisor said, “a recent survey listed New Kent County as 72nd fastest-growing county in nation and third fastest in state.” The time to buy in New Kent County is right now. If you are interested in learning more about buying in golf communities in Virginia, read my article “Live and Play in Your Own Backyard: Golf Communities in Williamsburg” overview at http://www.voncannonrealestate.com/Live_and_Play_in_Your_Own_Backyard_Golf_Communities_in_Williamsburg.php. Grab your hammer, and I’ll see you in New Kent County, Virginia.

The business plan must also detail drivers of customer decision-making. Sample questions to answer include: 1) Do customers find price to be more important than quality of product or service? and 2) are customers looking for highest level of reliability, or will they have their own support and just seek a basic level of service?

There is one last critical step in Customer Analysis -- showing an understanding of actual decision-making process. Examples of questions to be answered here include: 1) will customer consult others in their organization/family before making a decision?, 2) will customer seek multiple bids? and 3) will product/service require significant operational changes (e.g., will customer have to invest time to learn new technologies? will product/service cause other members within organization to lose their jobs? etc.).

It is essential to truly understand customers to develop a successful business and marketing strategy. As such, sophisticated investors require comprehensive profiles of a company’s target customers. By spending time to research and analyze your target customers, you will develop both enhance your business strategy and funding success.