If I could start over...Lessons learned in e-publishing business

Written by Milana Nastetskaya

Continued from page 1

5. I would have researched market better before developing a very time-consuming product. I would have posted questions on related forums, created a mini-product, and located my major competitors first.

If I had done my homework before creating my 1st product, I would have realized that I needed to target it better. In other words, I would have focused on a specific niche of customers to market it with more success. Product that is too generic is hard to create an ad copy for, find good places to advertise, come up with good keywords for Search Engines and discover common characteristics in your customers.

************ Even though I have made a lot of mistakes in launching my e-business, there are some things that I would have still donerepparttar same: ************

1. I would have still created my free book, which was actually a smaller version of my 1st product. There are a lot of web sites and directories which collect free e-books (or link to authors' pages) and bring a lot of quality traffic.

Ifrepparttar 117898 free book is of high quality, it also spreads a good word about you as an author. Amazingly powerful viral marketing tool, and I found it to be excellent for building my mailing list.

2. Regardless ofrepparttar 117899 controversy about reprint rights, I would have still offeredrepparttar 117900 resell rights to my products. It helped me generate quick cash and allowed me to acquirerepparttar 117901 things my business really needed: advertising, software, and supplies. Somehow, until you start making money with your business, you are very hesitant to spend any. Reprint rights gave merepparttar 117902 resources I needed to take my business torepparttar 117903 next, more professional level.

But since there are many loopholes inrepparttar 117904 reprint rights business, I will think twice now before doing it again with my future products.

3. The fact that I chose to write about what I already know saved me a lot of time and embarrassment. It is always better to focus your business on what you are already an expert on, or something that you really want to get into and are willing to investrepparttar 117905 time learning.

4. I would have definitely hired a professional graphic artist again to design my book covers! What a blessing... You see a cheesy e-book cover and you think, they want me to buy this piece of trash? Regardless ofrepparttar 117906 book quality, people are bound to judge it by its cover :-)

5. My own domain name (actually 4 of them) was a really smart decision. A memorable and a unique name makes you look more professional, serious about your business, andrepparttar 117907 Search Engines will love you! And, yes -repparttar 117908 Search Engines. I wouldn't spend my life on optimizing my web site for every Search Engine and directory, but I would definitely devote some time to choosingrepparttar 117909 right keywords and submitting once a month. Just so they know you exist.

There is a lot more to discover and much more knowledge to gain. Learn from your mistakes and don't repeat them next year.

Milana Nastetskaya is a full time web developer and the author of two books: "Create Your First Business Web Site in 10 days", "65 Instant Web Design Answers". http://www.firstbusinesswebsite.com http://www.instantwebanswers.com

"Building your Business for Success in 2002."

Written by Paul Barrs

Continued from page 1

It's a proven fact that most people will not buy from you on their first contact. There are no exceptions to this rule. A prospective customer must have exposure to your business an average of 5 - 8 times (depending on your products and services) before they will even contact you.

The world of professional selling tells us that most sales closes take place onrepparttar 7th contact.

What does this tell you?

If you work so hard at getting new people to your business front, but then not getting them to come back - you're building for failure.

Don't do it!

Stop right now and look at your sales systems. Do they make allowances for automatic or semi-automatic follow up? Do you offer Autoresponders from your website? Do you have an offline sales letter follow up plan. Do you use contact management software so that you don't loose track of potential customers?

Why do you thinkrepparttar 117897 Pro's in your industry arerepparttar 117898 top income earners? Think about that. They keep in touch with people.

3. Get them to refer their friends, family and associates.

This isrepparttar 117899 cream ofrepparttar 117900 crop.

When you set out in your business, you must focus 80% of your time on getting new contacts. As your business develops, you must then change that focus to 80% gaining referrals.

Referrals arerepparttar 117901 sweetest prospective customers of all. They are already pre-qualified. They already want what you have to offer.

And you don't have to spend a cent getting them!

If your business is online, you can do this with a simple, click and refer a friend script. If you're not onrepparttar 117902 web, you can do this by using a business card referral system.

But even more - are you ready forrepparttar 117903 kicker?

You must ASK people for their referrals!

When you've got a great product and a great service, it fantastic. But there is really no point in working really hard to get a brand new fresh customer at great expense when all you have to do is ASK your existing customers for a few referrals.

Don't be shy. You ask, and most of them will happily give.

It's that easy. Easy to do, easy not to do.

Can you seerepparttar 117904 pattern developing here,repparttar 117905 difference between success and failure, those that do and those that don't?

All these things are easy to do. They are, really. But most people opt forrepparttar 117906 easier choice - not to do.

The choice is yours. Build your business for success in 2002 with qualified customer flow and you will reaprepparttar 117907 rewards.


Paul Barrs is the creator of the 12-month "Home Business Mastery - Home Study Course." as well as being a professional speaker, trainer and presenter. He would like to offer you a free subscription to his "Home Business Gold Online Audio e-Magazine" where each week you'll receive a free audio seminar delivered to your in-box. To get your subscription, go now to http://www.paulbarrs.com/news.htm today.

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