Graphical design What you do with your design is generally down to personal taste and branding requirements. Take a look on Internet and you'll see successful designs from extremely detailed to minimalist.

Note that whilst people will say 'but look at Google' to justify a plain (ugly!) design, well chosen colour schemes and visual interest will give your site a positive boost.

No matter what style you go for, there are some rules that will always apply:

• Be consistent, look shouldn't change across site
• Busy backgrounds hardly ever work
• Take it easy on flashing ads and graphics
• Watch out for clashing colours
• Dark text on light backgrounds work best
• The fewer fonts and text colours there are, better
• Use high quality images and graphics

Logical structure and pleasing design make for intuitive navigation and an easier more enjoyable browsing experience. With just a little thought you'll be rewarded with visitors who pay more attention to your content and not pain and effort needed to get to it.

Lines also convey all sorts of feelings and emotions. So be aware of how you create your lines. Sharp edges indicate tension, crispness, hardness, formality and even technology. On other hand, if you want to convey a softer, flowing and more casual and personal design, use soft edges and curves.

And for more variations, you could also utilize color to further change appearance of your lines.

Using shapes… Using shapes in your logo design can convey certain meanings: a circle is protective or infinite; square represents stability, equality and honesty; while triangle evokes tension, conflict, or action.

Despite its different meanings, shapes are very effective in logo designs because of their simplicity and flexibility. You could create a wide range of illustrations and images by using all shapes available, or by combining them to form interesting patterns. You could even create a shape out of grouping another shape, e.g. a group of circles to form a triangle.

Another great idea is using abstract designs by alternating direction or color of your shapes, or disrupting a pattern with another shape. Or even by creating a shape that is distorted and out of alignment. These are wonderful ideas you can pursue for your logo design.

Whatever your strategy or your specification, make use of your creativity to utilize circles, triangles, squares and rectangles for your logo design. Just always remember to be simple with your shapes and lines. Some of logo designs that work best are those that exude simplicity at its best.

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