If Content is King, then surely Relevance is Queen!

Written by Jason Hulott


Continued from page 1

Delivering relevant links from relevant content isrepparttar future.

Look at sites such as www.bbc.co.uk or www.independent.co.uk. News sites haverepparttar 131731 right idea. They have 2 or 3 relevant internal links to other articles onrepparttar 131732 same topic or links to internal tools that are related. These usually can be found atrepparttar 131733 right hand side ofrepparttar 131734 article.

They also then have weblinks or external links to sites of interest that are related torepparttar 131735 topic. These are relevant!

Another benefit of this is that with a content rich site you can add hundreds of links quite legitimately and really add some value both to your Rankings and your users.

With a content-poor site it is difficult, you have to add link pages or create a links directory. A five page site will need to add 10 or 12 good link pages to compete and even then with algorithm changes, this may not be prudent.

Having a site with 400 pages means you can easily add 3 links per page, so you have 1200 link options straight away.

Hopefully this explains that relevance runs a close second to content.

Always bear in mind when writing content that relevant links will not only boost your search engine rankings, but you will also add a service to your visitors.

Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.




Email Marketing - the end is nigh!

Written by Robert Palmer


Continued from page 1

But Iím no Spammer, I hear you cry! No, but your legitimate email is going to have to sharerepparttar same inbox asrepparttar 131728 volumes of Spam and with only a Subject Line to stand out fromrepparttar 131729 crowd, is it any wonder that email is becoming so ineffective as a marketing tool?

Clearly, alternatives to email marketing need to be developed. One emerging technology being pioneered by three software houses inrepparttar 131730 UK is that of One-2-Many Broadcasting. Already employed byrepparttar 131731 BBC, Visa, and many other blue-chip Net companies, One-2-Many Broadcasting offers a far-improved method of communicating with customers than opt-in email marketing or newsletters and already being hailed asrepparttar 131732 THE next big marketing tool.

One-2-Many Broadcasting involvesrepparttar 131733 customer downloading a small client onto their PC. The customer can filter and influence what information they receive from withinrepparttar 131734 software client. Once installedrepparttar 131735 website can then communicate directly with that customer by broadcasting information in a wide range of formats, all of which is attractively presented directly ontorepparttar 131736 customerís screen. Sounds frighteningly, intrusive doesnít it? Well, not according torepparttar 131737 millions of people who are already receiving information fromrepparttar 131738 latest news through to film clips ofrepparttar 131739 latest movie releases. One London based soccer club, Arsenal, has reported a phenomenal take-up of their One-2-Many Broadcasting Service, with over 100,000 subscribers inrepparttar 131740 first 12 months of operating.

So will One-2-Many replace email marketing? Who knows, I suspect that overrepparttar 131741 coming years a variety of marketing alternatives will appear, of which One-2-Many will hold a share ofrepparttar 131742 market. In developing alternatives to email marketing one ofrepparttar 131743 major factors will and is that of price; emails are extremely cheap. Any alternative therefore, if it is to be successful, needs to be competitively priced and rich in unique features.

To date, One-2-Many Broadcasting has been relatively expensive and financially not an option for most small to medium sized businesses. Asrepparttar 131744 concept of One-2-Many marketing is developed, more and different software is likely to emerge, which will in itself introduce competition and hopefully lower prices.

For more information and reading on One-2-Many Broadcasting: www.skinkers.com www.edesktop.co.uk www.desknet.co.uk

To experience One-2-Many Broadcasting: http://www.sky.com/skynews/article/0,,70061-1109118,00.html - Sky News Alerts http://www.arsenal.com/Userincludes/desktopwenger/InstallDesktopWengerNT.exe Ė Arsenal FC

Robert Palmer is CEO of deskNET Communications www.desknet.co.uk and is a leading architect in the development of One-2-Many Broadcasting software.


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