Delivering relevant links from relevant content is future.

Look at sites such as www.bbc.co.uk or www.independent.co.uk. News sites have right idea. They have 2 or 3 relevant internal links to other articles on same topic or links to internal tools that are related. These usually can be found at right hand side of article.

They also then have weblinks or external links to sites of interest that are related to topic. These are relevant!

Another benefit of this is that with a content rich site you can add hundreds of links quite legitimately and really add some value both to your Rankings and your users.

With a content-poor site it is difficult, you have to add link pages or create a links directory. A five page site will need to add 10 or 12 good link pages to compete and even then with algorithm changes, this may not be prudent.

Having a site with 400 pages means you can easily add 3 links per page, so you have 1200 link options straight away.

Hopefully this explains that relevance runs a close second to content.

Always bear in mind when writing content that relevant links will not only boost your search engine rankings, but you will also add a service to your visitors.

Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.

But I’m no Spammer, I hear you cry! No, but your legitimate email is going to have to share same inbox as volumes of Spam and with only a Subject Line to stand out from crowd, is it any wonder that email is becoming so ineffective as a marketing tool?

Clearly, alternatives to email marketing need to be developed. One emerging technology being pioneered by three software houses in UK is that of One-2-Many Broadcasting. Already employed by BBC, Visa, and many other blue-chip Net companies, One-2-Many Broadcasting offers a far-improved method of communicating with customers than opt-in email marketing or newsletters and already being hailed as THE next big marketing tool.

One-2-Many Broadcasting involves customer downloading a small client onto their PC. The customer can filter and influence what information they receive from within software client. Once installed website can then communicate directly with that customer by broadcasting information in a wide range of formats, all of which is attractively presented directly onto customer’s screen. Sounds frighteningly, intrusive doesn’t it? Well, not according to millions of people who are already receiving information from latest news through to film clips of latest movie releases. One London based soccer club, Arsenal, has reported a phenomenal take-up of their One-2-Many Broadcasting Service, with over 100,000 subscribers in first 12 months of operating.

So will One-2-Many replace email marketing? Who knows, I suspect that over coming years a variety of marketing alternatives will appear, of which One-2-Many will hold a share of market. In developing alternatives to email marketing one of major factors will and is that of price; emails are extremely cheap. Any alternative therefore, if it is to be successful, needs to be competitively priced and rich in unique features.

To date, One-2-Many Broadcasting has been relatively expensive and financially not an option for most small to medium sized businesses. As concept of One-2-Many marketing is developed, more and different software is likely to emerge, which will in itself introduce competition and hopefully lower prices.

For more information and reading on One-2-Many Broadcasting: www.skinkers.com www.edesktop.co.uk www.desknet.co.uk

To experience One-2-Many Broadcasting: http://www.sky.com/skynews/article/0,,70061-1109118,00.html - Sky News Alerts http://www.arsenal.com/Userincludes/desktopwenger/InstallDesktopWengerNT.exe – Arsenal FC