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But Iím no Spammer, I hear you cry! No, but your legitimate email is going to have to share same inbox as volumes of Spam and with only a Subject Line to stand out from crowd, is it any wonder that email is becoming so ineffective as a marketing tool?
Clearly, alternatives to email marketing need to be developed. One emerging technology being pioneered by three software houses in UK is that of One-2-Many Broadcasting. Already employed by BBC, Visa, and many other blue-chip Net companies, One-2-Many Broadcasting offers a far-improved method of communicating with customers than opt-in email marketing or newsletters and already being hailed as THE next big marketing tool.
One-2-Many Broadcasting involves customer downloading a small client onto their PC. The customer can filter and influence what information they receive from within software client. Once installed website can then communicate directly with that customer by broadcasting information in a wide range of formats, all of which is attractively presented directly onto customerís screen. Sounds frighteningly, intrusive doesnít it? Well, not according to millions of people who are already receiving information from latest news through to film clips of latest movie releases. One London based soccer club, Arsenal, has reported a phenomenal take-up of their One-2-Many Broadcasting Service, with over 100,000 subscribers in first 12 months of operating.
So will One-2-Many replace email marketing? Who knows, I suspect that over coming years a variety of marketing alternatives will appear, of which One-2-Many will hold a share of market. In developing alternatives to email marketing one of major factors will and is that of price; emails are extremely cheap. Any alternative therefore, if it is to be successful, needs to be competitively priced and rich in unique features.
To date, One-2-Many Broadcasting has been relatively expensive and financially not an option for most small to medium sized businesses. As concept of One-2-Many marketing is developed, more and different software is likely to emerge, which will in itself introduce competition and hopefully lower prices.
For more information and reading on One-2-Many Broadcasting: www.skinkers.com www.edesktop.co.uk www.desknet.co.uk
To experience One-2-Many Broadcasting: http://www.sky.com/skynews/article/0,,70061-1109118,00.html - Sky News Alerts http://www.arsenal.com/Userincludes/desktopwenger/InstallDesktopWengerNT.exe Ė Arsenal FC
Robert Palmer is CEO of deskNET Communications www.desknet.co.uk and is a leading architect in the development of One-2-Many Broadcasting software.