If Big Ad Agencies Can’t Handle Search Engine Marketing, What’s A Small Business To Do?

Written by Neil Street

Continued from page 1

The other major point that was made inrepparttar article, besidesrepparttar 118666 inter-related points of expense and profitability, is thatrepparttar 118667 search engine companies themselves keep changingrepparttar 118668 rules, thereby making a tough job almost impossible. Absolutely true. It seems that Google and Overture come out with a new option, and a new set of rules, almost every day. Of course, it’s not really every day – it just seems that way to those of us laboring to keep up withrepparttar 118669 field. What is most irritating isrepparttar 118670 feeling that they are doing this to keep up with each other, not to benefitrepparttar 118671 consumer orrepparttar 118672 advertiser. These competitive forces do little to helprepparttar 118673 industry mature, a phenomenon we have seen many times inrepparttar 118674 high-tech arena. Again, it comes down to resources – ifrepparttar 118675 big ad agencies are having trouble keeping up withrepparttar 118676 changes, canrepparttar 118677 small business hope to adapt? Not really. Not untilrepparttar 118678 dust settles, at least.

One facet of search engine marketing that holds some hope for small local businesses is search engine optimization (SEO) with geographic modifiers. In this scenario,repparttar 118679 optimization of a website for organic search is made infinitely easier if a geographic term is added. For example, optimizing forrepparttar 118680 term “chiropractor” on a national level would obviously be useless; optimizing for “chiropractor, CT” has been successful in giving one of my own clients an excellent ranking on Yahoo, achieved through fairly basic SEO. Even here though, there are limitations. It may be difficult forrepparttar 118681 small business owner to find good SEO. And even geo-modified SEO is only good for certain categories: “attorneys New York” entered on Google brings up a plethora of entries that are obviously highly competititive. It depends onrepparttar 118682 industry, and onrepparttar 118683 local market in question.

It was high time an article likerepparttar 118684 one in question was published. Search engine marketing, and website promotion, is an absolutely chaotic, immature discipline, made worse byrepparttar 118685 get-rich-quick scams that are litteringrepparttar 118686 Internet. Choices for small businesses abound, but they must be made very carefully. One project currently in development here at Small Business Online, http://www.SmallBusinessOnline.net is a website promotion model that approachesrepparttar 118687 problem fromrepparttar 118688 opposite end –repparttar 118689 consumer. Ifrepparttar 118690 advertiser can’t reliably and consistently place his message in front ofrepparttar 118691 right consumer, then perhapsrepparttar 118692 consumer needs to be directed torepparttar 118693 advertiser by a different mechanism. At Small Business Online we are working on a program that will cost-effectively help drive traffic to specific advertising. Certainly, asrepparttar 118694 shortcomings of SEM viarepparttar 118695 major engines are scrutinized, more creative methods for linking advertisers with consumers in a cost-effective manner will eventually bubble up. Inrepparttar 118696 meantime,repparttar 118697 small business needs to keep in mind that if Madison Avenue is struggling with SEM, then it’s fraught with risk. More than ever, caveat emptor should berepparttar 118698 rule.

Neil Street is co-founder of Small Business Online, based in Wilton, CT., a web design and internet marketing company dedicated to the Internet needs of the small business. His website is at http://www.smallbusinessonline.net Send email to neil@smallbusinessonline.net He can also be reached at (203)761-7992.

10 Cool Ways To Attract People To Your Web Site

Written by Auggie Diaz

Continued from page 1

6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to getrepparttar results.

7. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you createdrepparttar 118665 software, include your ad inside and let other people give it away.

8. Offer free online services or utilities from your web site. They could be search engine submitting, copy writing proofreading etc. The service or utility should be helpful to your target audience.

9. Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.

10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give away a free e-zine for club members only.

This Article is Present by veteran internet entrepreneur Auggie Diaz Auggie serves as the president KAM INC a Internet based company that runs a network of internet sites that provides small and home based business opportunity information. For over 20 years Auggie ran a $100 Million region as a sales manager .

Related Links: http://www.MyTurnkeyBusiness.com http://www.MyTurnkeyTraffic.com http://www.Auction-Builders.com http://www.1stcart.com.com

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