"Identifying What 'Conversion Rates' Really Means When Evaluating Potential Solo Ad Joint Ventures"

Written by Karl Augustine

Continued from page 1

Whilerepparttar conversion rate metric is a necessary piece ofrepparttar 116955 potential joint venture package, it can be misleading if not properly qualified.

So, what questions do you ask to properly qualify what 'conversion rate' means and how do you verify it?

Short of looking atrepparttar 116956 other marketer's web log, you really can't verifyrepparttar 116957 metric. The best thing to do is to reviewrepparttar 116958 product yourself if possible and take a look atrepparttar 116959 sales copy ofrepparttar 116960 product. Take a look atrepparttar 116961 Alexa ranking to see what type of trafficrepparttar 116962 site is getting, at least from a volume standpoint.

Remember, Alexa rankings measure volume of traffic notrepparttar 116963 quality of traffic. Go to Google or some other search engine and see what types of sites link torepparttar 116964 site ofrepparttar 116965 product.

If there are professional well traveled sites that link torepparttar 116966 site that fit well withinrepparttar 116967 niche thatrepparttar 116968 product caters to, andrepparttar 116969 sales copy, price point, and delivery are professional and fitting torepparttar 116970 product offering, mayberepparttar 116971 conversion rate is comparable to what you're being told it is.

But, just becauserepparttar 116972 conversion rates maybe close to truthful, it doesn't mean that sending a solo ad to your list will work well.

You have to decide for yourself ifrepparttar 116973 product could pull inrepparttar 116974 type of conversion rates that are being 'sold' to you byrepparttar 116975 proposer ofrepparttar 116976 JV.

Remember thatrepparttar 116977 source of traffic is one ofrepparttar 116978 main factors that will determine what type of conversion rate any JV will obtain. Ask yourself if your list will respond well to a solo ad JV. Only you asrepparttar 116979 list owner will know whetherrepparttar 116980 product will be useful to your list and purchased by your list.

Be humble, work smart, keep it simple.

Karl Augustine "The Regular Guy" (c) Karl Augustine Starting an online business

*Author, "9 Deadly Mistakes To Avoid When Starting An Online Business" *Get exclusive SEO reports for top 10 rankings today! http://www.9mistakes-online.com

The Deception of FFA Advertising

Written by Dan J. Fry

Continued from page 1

The entire logic of using FFA's for increasing site traffic and advertising is severely flawed. What's even worse is that most search engines rank these sites lowly if at all. So where exactly then do you advertise your FFA site?

I performed a very simple test. I created a simple E-Zine sign up form, separate from my site, and used a well known autosubmit software to "Blast" my add torepparttar entire FFA network, which claimed millions of page views per day. Submission was done once per day, atrepparttar 116954 same time for a period of 1 week. How many responses? 1! A single response that did not even sign up.

FFA sites for advertising are worthless. You'll hear many argue that they work if your careful. I would like to believe it would. Definitely easy to submit to andrepparttar 116955 exposure would be phenomenal. The cold hard truth is that they do not.

Below are a few of what I find to be comical ad headlines posted at FFA sites. Enjoy!

(1)"Get your classified ad in 5,000,000 emails and 111,000 websites everyday for free without spamming". (If you followrepparttar 116956 link you find that what is being promoted is another FFA site!)

(2)"$1.67=massive income" (I wonder if they know that this is not an equality?!)

(3)"Getting 5,000 opt-in leads daily." (1 year amounts to 150,000 subscribers. Just aboutrepparttar 116957 population of a small town!)

(4)"Delivers an endless flood of traffic!" (Perpetual motion?!)

(5)"Retire in months for only $6!" (The state of Florida is about to get an incredible population boost)

(6)"The secret to getting a million visitors to your site!"

Dan J. Fry is an independent researcher and owner of e-Kinetic.com, a site devoted to providing resources for small budget home businesses. He has a PhD in Physics and is married with two daughters and two cats. Subscribe to his free E-Zine on home business resources at mailto:e-kinetic@GetResponse.com or by visiting his site at http://www.e-kinetic.com . He can be reached at mailto:comp@e-kinetic.com .

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