Business: Identifying, Creating and Using Your USP

Identifying, Creating and Using Your USP

Written by Robin Henry

Continued from page 1

We were astonished. We had expected it would have just been dropped off and it would be up to us to unpack, set it up and work out how to use it. That was repparttar best service we had ever received - anywhere! And it got better.

About a week later repparttar 103509 firm telephoned us to make sure everything was working just fine and assured us that if we had any questions, problems etc, we could contact them at any time. We were again astonished. I wrote to repparttar 103510 manager and told him/her how pleased we were with our purchase and associated service.

Sadly, in repparttar 103511 ensuing 28 years we have had few other similar experiences.

If you sell goods or services and you want to stand out against your competitors and increase your profit, identify or create your USP and make it central to your organisational ethos.

Your USP need not be expensive, elaborate or resource intensive. The idea is to find a USP that is very low cost, but has high customer acceptance. What do you want as a customer? Do you want to be treated politely; as though your custom is really valued? Do you want a free pen? Would you like repparttar 103512 sales people to keep in touch?

Whatever you want, your customers want repparttar 103513 same. Find what you can do to make your customer service special, add value, or both in some small way. Then integrate it into your everyday operations and you're on your way.

If you choose a USP that includes keeping in touch eg, sending a reminder that a car is due for service, a dog due for immunisation, it will help you generate ongoing business and loyalty.

Don't forget that you will also need to update, change or refocus your USP. After a while it will become so common that people won't see it as being special ... repparttar 103514 reason they deal with you. Hopefully, by then they will be so accustomed to doing business with you, they will stay for good.

Now, once again, 'What's your USP?'

Robin Henry is a human resources and development specialist and Internet marketer whose firm, Desert Wave Enterprises, helps individuals and businesses improve their performance by personal development and working smarter. Visit DWAVE at http://www.dwave.com.au

How to Overcome a Confidence Crisis

Written by Caterina Rando

Continued from page 1
Start New Relationships Identify people that have repparttar

qualities you admire - people you feel you could learn from and who could learn from you, as well. Look for people you can have fun with. Boosting your confidence can be really fun, if you want it to be. Get into a Good Group This may be time for a traditional support group. Chatting over a cup of carrot juice with your pals might be a remedy. Organize your own group of confidence boosters and support each other in making changes. Change Your Behavior What do you do that boosts your confidence and what do you do that brings it down. Exercise, getting enough sleep, speaking your mind and dressing well are behaviors that tend to boost confidence. Staying up late, spending all your time with Ben and Jerry, and saying "yes" too often to avoid confrontation when you really want to say "no" will bring your confidence down. Speak Up When we withhold communication because we are afraid of how we will be received, we chip away another bit of our confidence. Share your thoughts, opinions, and preferences. Speak up in all situations. The insignificant situations will be practice for repparttar 103508

important occasions that are sure to follow. Take a Risk A Day A risk is something you would do in an instant if you knew you would be successful. It is repparttar 103509

fact that you do not know how it will turn out that makes it a risk. The best way to bolster your confidence is to start doing things you are afraid to do. Make a list of risks for you and start to do them one by one. Sometimes, it takes a few days to boost your confidence, sometimes, it takes a few weeks. Occasionally it can take a few months to overcome a confidence crisis. Know that if you are consistent with your confidence boosting techniques, you will eventually find yourself renewed, stronger, and more confident. Your new vitamin C will infuse your life with an new brighter, fresh and more positive outlook that will uplift your whole life.

Caterina Rando, MA, MCC coaches women entrepreneurs and direct sellers to succeed with ease. She is a sought after speaker, master certified coach and author of the national best-seller Learn to Power Think. Visit her website http://www.caterinar.com for more articles and a beautiful, colorful downloadable daily inspiration card.

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