4. DON'T use your personal email address on your web site.If you have a domain name, or paid hosting, you're almost certain to get e-mail addresses in package. If you use free hosting, many now provide an e-mail address to go with your web site. If not, sign up for a web-based mail address.

5. DON'T use "Reply to this email to be removed" link in spam e-mail - all that does is tell them that your email address is real! You could try a "bounce" program that sends a false "bounce" (invalid email address) message - you'll find some at http://www.webattack.com

6. Publish a newsletter.

Publishing a newsletter will help you gain your visitors' trust, increase your sales as you create awareness of your products and services, and allow you to successfully promote affiliate programs to your subscribers.

You will also be able to continually generate more repeat traffic by linking to your site or different sections of your site, telling your visitors of any new additions to your site, and by telling your subscribers of any promotions that you have running.

7. Even if you don't have time it takes to publish an ezine, you can still generate more repeat traffic to your site by building up your own opt-in mailing list.

Ask your visitors to sign-up to be notified when your site changes or when you add new features to your site, or ask your visitors on your order page if they would like to be notified in future of any new or special offers.