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Another effective way of promoting your ezine/business is by getting involved in joint ventures with other publishers. This would include things like:

ad swapping - discussed in last week's article group pop-up or group pop-under windows sharing your subscriber thank you page promoting each other in your welcome letter

Things like this have proven to be very effective in gaining subscribers. I participate in each and everyone of these methods and am very satisfied with them. You can find an example of sharing a thank you page at http://www.myownezine.com/subscribing.shtml You can also see a group pop-under at MOE. This is just to give you an idea of all different and varied ways you can promote your ezine by working with - not against, your fellow publishers!

This is last article in this series. I hope they have given you some useful information and have helped you. Please feel free to email if you have any questions about this or any other article.

Good luck and much success to you!

************* Terri Seymour and her husband Terry of www.seymourproducts.com offer a no cost, home business opportunity. Apply online. Resources and more for your home business available at www.myownezine.com Free ecourse business-building-ecourse@getresponse.com

Over all, PPC's aren't as cheap as they used to be. But there are still some real deals out there. Try to get keywords that your customers use to describe a site like yours. Keep in mind that regular customers may not use same term that professionals in your industry use.

PPC's can send hundreds, even thousands of visitors to your site. You can increase sales by carefully matching your PPC ad to web page people will be clicking to. Make sure web page corresponds exactly with ad. If people read one thing in ad, then another when they get to site, they will click away without even considering your offer.

3. Start your own email newsletter and build your in-house email list. I know dozens of small businesses who earn outstanding incomes strictly off their newsletter. It's probably most powerful business builder on Internet.

Put a sign-up form on your web site and get all those people coming from search engines to subscribe. This is critical. Prospects usually have to hear from you several times before they come back and buy. Your newsletter keeps your name and information in front of all your visitors and prospects, week after week, until they are ready to make a purchase.

Speed up process of building your newsletter opt-in list by putting your sign-up form on other sites similar to yours. There are cooperative systems that will help you do this, or simply approach other sites with your offer.