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Over all, PPC's aren't as cheap as they used to be. But there are still some real deals out there. Try to get keywords that your customers use to describe a site like yours. Keep in mind that regular customers may not use same term that professionals in your industry use.
PPC's can send hundreds, even thousands of visitors to your site. You can increase sales by carefully matching your PPC ad to web page people will be clicking to. Make sure web page corresponds exactly with ad. If people read one thing in ad, then another when they get to site, they will click away without even considering your offer.
3. Start your own email newsletter and build your in-house email list. I know dozens of small businesses who earn outstanding incomes strictly off their newsletter. It's probably most powerful business builder on Internet.
Put a sign-up form on your web site and get all those people coming from search engines to subscribe. This is critical. Prospects usually have to hear from you several times before they come back and buy. Your newsletter keeps your name and information in front of all your visitors and prospects, week after week, until they are ready to make a purchase.
Speed up process of building your newsletter opt-in list by putting your sign-up form on other sites similar to yours. There are cooperative systems that will help you do this, or simply approach other sites with your offer.
James Brausch is the founder of http://www.TargetBlaster.com See his popular packages for increasing your web site traffic and sales. Learn about his highly effective double-targeted traffic methods, 5-cent PPC listings, insider search engine ranking reports, and much more. Reach James at FAX: (509) 352-0742 or mailto:JamesBrausch@TargetBlaster.com