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Now, of course, you have to continue sending those ads in on a regular basis, just as you have been, so they will KEEP appearing every week.
Especially with FREE-ad ezines, they will at times have a backlog of ads, which is reason for delay in printing your ad. But, since they are free, we all need to have a little patience, be thankful for free ads, and plan our advertising way ahead of time. I keep a separate log sheet for every ezine I advertise in. That way I know exactly which days I need to send next ads in.
As a side note, most ezines that offer free ads will only allow 1 ad per week, per advertiser. Don't try to beat system by sending in more than your one ad. It won't work, because you just might wind up having NO ad placed. After all, ads are free, so please respect wishes of publisher. You'll win in long run.
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BJ Evans has been online for several years, writing a few articles, now and then, as the mood strikes. And, when a topic of interest appears.