3. What should you say in your ad? Now, we're targeting our web site here. Our web site where we are going to make pitch. This is where we are going to sell - on Internet, from our web site - not from this ad.

So what do we do? We hype our product. Be honest - but hype some (not all) of reasons people need this product. How it will help them. What it will do for them. Don't tell too much - just stir up their appetite, make them want to know more and then tell them where they can get full information - from your web page.

Never tell whole story in your ad. If you do, they will decide whether to buy or not right then - and probably they will decide *no*. Why? Because you can't tell enough in an ad. The ad is only to spark interest and make them want to know more. Your web page does selling.

Don't be afraid to advertise, but don't shoot your whole wad until you test ad. If it does pretty good, test again. If it does poorly, don't chase a dead duck - drop it. Try something else.

But don't give up. You may lose a little at first, but that's idea of testing. You won't lose much and you can live to fight another day. So -

-- Target your audience. -- Make headline pull them in. -- Don't tell whole story. -- Sell from your web page.

You will succeed - you just have to start and test.

--May you always walk in sunshine,

--Hal Archer

Hal Archer has written many published articles and is known for his marketing skills, having built successful businesses both online and offline. He can teach anyone how to earn a full-time living on the Internet.

a) You're able to market to them regularly (unless they choose to unsubscribe). For various reasons, many people do not make immediate purchases. When you have permission to contact them regularly, you are more likely to catch them at a time that *they're* ready to buy.

b) Subscribers have automatically 'qualified' themselves as interested prospects. You can focus your efforts on marketing to them, rather than to visitors who have no real interest in your products and services.

__3. RELATIONSHIP MARKETING

Relationship marketing has to do with way you treat your visitors, prospects, and customers. Unless you operate a site with a well-known brand, people aren't buying from a 'website' -- they're buying from other people. Treat them as people instead of 'just another customer number.'

A few ways to help accomplish your goal include offering an opt-in newsletter - over time, readers will come to know and trust you; answer email and phone calls promptly and courteously; or offer a little something extra, such as simple 'thank you' or Christmas cards by postal mail. A little extra effort can help your business to stand out from rest.

__4. CONFIDENCE AND CREDIBILITY MARKETING

People have to trust you and have confidence in your business before they're comfortable making a purchase. So how do you inspire confidence with visitors who have no previous experience with you?

First, use some basic, old-fashioned common-sense when creating your site. For example, if you're selling information about how you made a fortune in stock market, don't host your site on a free domain that's packed with popups and popunders.

Other ways include posting testimonials from happy customers; writing articles, columns or interviews to establish recognition as an 'expert'; and asking customers to refer others to your business.

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ABOUT THE AUTHOR: Angela is the editor of Online Business Basics, a practical guide to building an Internet business on a shoestring budget. If you're tired of hype and just want solid, down-to-earth information, then visit us today -- and in moments you can have access to loads of instantly useable tips, specifically chosen for beginners! http://onlinebusinessbasics.com/article.html