What is a white paper? ..Here, let me give you corporate answer to that question: .White papers are documents released by companies, organizations, and government agencies to authoritatively describe products, technologies, and policy. Though a white paper is not necessarily an unbiased report, it will typically provide a more detailed overview than press releases and many other forms of documentation.

White papers CAN be book length long...with nuggets of great content you can use for article writing, your e-zine, or to create an information product geared toward your specific niche. Just dive in and look around. Each press release or white paper, always has contact information included.

Most will mention a person in corporation to contact for additional information.. (are you getting any ideas?)...teleseminar?....an ebook?...a special report?...which you can use as a lead generator, or as a bonus to compliment an existing product you are already marketing (affiliate products). Their credentials will establish even more credibility for you in your customer’s eyes.

I’m confident, you can think of numerous ways to utilize this FREE information... found in corporate web sites... to write articles or many other uses...in your quest for improving link popularity and driving targeted traffic to your site.

His list must be in 'tens of millions', readers who are eagerly awaiting next installment of this correspondence. King, whether he realizes it or not (no doubt he does), has built up a large contact list of eager readers who not only look forward to getting their next King Fix but also looking forward to next Author's Note that touches briefly on events in his own life.

This is a great way of connecting with his readers and one does get feeling that King 'genuinely' does care about his readers. It's something that's read between lines and can't be faked!

It also has a way of 'fleshing out' his writing; offering a personal view or comments on his take of things. It is also a perfect way of building a more personal relationship with his readers. Probably only down side for King is few 'fanatics' that may take this relationship to an extreme level. An unfortunate fact of living in modern world.

In spite of this, building a large contact list has many more benefits and as we see by King's example, it can take many forms. For anyone in marketing field, a close study of King's list should be noted for how it builds (over time) a deep loyal following that's ready and eager to shell out for King's latest offering, time and time again.

Anyone building a large list should keep many of these points in mind - making a direct personal appeal/contact and forming a relationship with your readers or subscribers may take years but a loyal readership will pay dividends for years to come. Rewards that can not only result in financial gains, but rewards of a more personal nature which comes from knowing you have helped someone by brightening up their day or putting a smile on their faces - just with power of your writing.

Powerful stuff indeed and worth a King's Ramson!

Copyright © 2005 Titus Hoskins of BWMagic's Marketing Tools & Resources.

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