I Can't Believe You Said That! Dealing with Controversy

Written by Ron Sathoff

Continued from page 1

Right now, I can hear a lot of die-hard English Teachers screaming, "What are you saying? Your thesis has to come atrepparttar BEGINNING of your argument, NOT atrepparttar 102081 end!" Well, if you feel a little uncomfortable leaving your claim untilrepparttar 102082 end, or if you are afraid that your audience is not going to be able to understand what your argument is about, then you can use a technique perfected by politicians throughrepparttar 102083 ages: Be vague inrepparttar 102084 beginning.

By "vague," I mean that you can choose to tell your audience what you are arguing ABOUT atrepparttar 102085 beginning of your message, rather than what you are arguing FOR. For example, let's say that you are speaking to a group of gun owners about gun control -- if you say, "I think we should ban all handguns," you probably will not be able to get another word out, and even if you did,repparttar 102086 audience would probably not be listening.

However, if you started by saying, "I think something needs to be done about gun control" or "Let's talk aboutrepparttar 102087 gun control issue," you have let your audience know what your topic is (so they won't be confused) but you have not stated your controversial claim yet (so they won't be upset). By being a little vague atrepparttar 102088 beginning, you will find you have more of a chance of passing along your information without any "emotional roadblocks" getting inrepparttar 102089 way.

Remember here thatrepparttar 102090 thinking behind this advice is to encourage communication, NOT trick your audience! The point is that you should structure your message, whether it is a sales letter, web page, or campaign speech, so that your listeners getrepparttar 102091 information they need to make an informed decision. By holding your controversial material forrepparttar 102092 end, you are ensuring thatrepparttar 102093 audience gets this information before they have a chance to talk themselves out of it!

Ron Sathoff is a noted speaker and manager of DrNunley's InternetWriters.com. Ron works with business speakers and writers, helping them with their copy-writing, marketing, and Internet promotion. See all Ron's insightful business tips at http://InternetWriters.com Reach him at ron@drnunley.com or 801-328-9006.

How To Get Great Buys On Banner Ads And Make Them Produce Results

Written by Kevin Nunley

Continued from page 1

If you use photos in your banner, keep them low resolution so they load quickly. In many cases you can reducerepparttar standard 256 web-safe colors to just 16 for an even "lighter" banner.

Animated banners step readers through two or three successive panels. Put your most important message onrepparttar 102080 first panel so those with slow connections don't miss out ifrepparttar 102081 second panel doesn't pop up before they click away. I like to putrepparttar 102082 main offer onrepparttar 102083 first panel with a few delicious details onrepparttar 102084 second.

If you banner is light and loads fast, feel free to haverepparttar 102085 most important part of your message onrepparttar 102086 third panel. For example: (1) Tired? (2) Feel better fast (3) Get Energizomine...Click here!

Before you commit big money to your banner ad campaign, test your ad or ads with a 30 day trial run. Most banner networks provide reliable statistics on how many people have seen your ad (impressions) and how many clicked on it to go to your site (click-throughs). You can also checkrepparttar 102087 server logs your web host provides to see where hits are coming from.

Pay close attention torepparttar 102088 web page visitors are taken to after they click on your banner. One ofrepparttar 102089 biggest complaints is users can't find information aboutrepparttar 102090 offer they saw onrepparttar 102091 banner. Tailor a special page to correspond with your banner. Make sure you give plenty of information, ways for prospects to contact you, how to buy, and what your product or service costs. Too many sites are leaving these points out of their sales page, making this one ofrepparttar 102092 chief causes of lagging banner response.

Banner ads arerepparttar 102093 Internet's main advertising vehicle. Overrepparttar 102094 next few years, as more and more people get fast broadband Internet connections, we will see "rich media" banners that look more like television.

Low ad prices and less competition makes this a great time to promote your offer or name online. By following these simple tips you can make banners a reliable part of your marketing arsenal.

Kevin Nunley provides marketing advice and copywriting. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 801-328-9006.

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use