I Almost Flunked English But Went On To Make Millions of Dollars Writing Sales Copy

Written by Joe Sugarman


Continued from page 1

Instead what you should do is find a product that's already selling well -- and use compelling copy to sell it better.

Harmonize withrepparttar Marketplace

One ofrepparttar 127348 psychological principles I describe in my book, "Triggers," is simply this: Your product needs to harmonize withrepparttar 127349 marketplace.

Here's a tip that you would definitely find useful: When you're looking for a product to sell, go torepparttar 127350 library and flip throughrepparttar 127351 back issues of magazines -- particularlyrepparttar 127352 tabloids. Note those mail order ads that are running week after week, month after month. There's only one reason why those ads keep running -- they're making money. Those products are already proven to sell well -- they've demonstrated that they harmonize withrepparttar 127353 marketplace.

Even if there are many companies that are already competing in those product categories (example: weight loss, hair restoration, and wrinkle products, etc.), don't worry. If you apply good copywriting guidelines, your marketing efforts will fare better than those who are making money, despite their poor sales copy.

"Splish Splash I Was Takin' A Bath"

Take a clue from Bobby Darin, a popular singer ofrepparttar 127354 '50s. Darin was a young singer in New York who, for a long time, tried unsuccessfully to break intorepparttar 127355 music business. He would go from record company to record company trying to convince them to make an album of him singing popular jazz oldies. He was rejected.

So one day, Darin sat down and wrote a song that fitted or "harmonized" with whatrepparttar 127356 public was buying atrepparttar 127357 time. What was popular atrepparttar 127358 time was good old rock and roll sung by black artists -- it was calledrepparttar 127359 Motown sound.

The song he wrote was called "Splish Splash" andrepparttar 127360 words started out, "Splish splash, I was takin' a bath/ 'Round about a Saturday night." It had a good old Motown rock and roll sound -- and it became a smash hit, selling millions of copies.

Darin recognized whatrepparttar 127361 market wanted, and he created something that harmonized perfectly withrepparttar 127362 prevailing market. From his earnings, he himself produced a record inrepparttar 127363 music genre that he really loved -- popular jazz oldies. His song, "Mackrepparttar 127364 Knife" went on to become a multimillion-selling single and made Bobby Darin famous.

To summarize, you must first have a product that harmonizes with your market. If you haven't made a substantial amount of money from your marketing efforts yet, sell only products or services that have a ready market -- this isrepparttar 127365 path of least resistance. Afterwards, withrepparttar 127366 money you make, you can blaze new trails with other products of your own preference.



Joe Sugarman, the best-selling author and top copywriter who has achieved legendary fame in direct marketing, is best known for his highly successful mail-order catalog company, JS&A, and his hit product, BluBlocker Sunglasses. Joe's new breakthrough book, "Triggers," reveals 30 powerful psychological triggers that influence people to buy what you're selling. http://www.roibot.com/tk_psy.cgi?ptyg2


10 Heart-Stopping Ways To Intensify Your Sales!

Written by Larry Dotson


Continued from page 1

6. Consider outsourcing part of your work load to a virtual assistant. You won't have to payrepparttar extra employee costs and you can save precious time.

7. Increase your traffic by holding a free teleclass. You can refer people to your web site for more information.

8. Add an extra profit stream by sellingrepparttar 127347 reprint rights to your web site content. It could be articles, e-books, reports, etc.

9. Spy on your competitors by buying their products. You'll find out about their customer service, follow up marketing, up sell offers, etc.

10. Allow your visitors to assume you are a large corporation. Use professional web design, graphics, content, customer service, etc.

Get over 40,000 FREE ebooks and more when you visit: http://www.ldpublishing.com


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