You toy around with it and come up with this: A Man's Right To Elegance. How To Impress In Every Situation With A Watch That Does Far More Than Keep Accurate Time.

See how a good "swipe" file can help?

You can use it to adapt opening sentences. Or layout of a sales letter. Or guarantee you or your client offers. Even pace or emotional "tug" of a piece.

By using your "swipe" file, your creative juices are instantly flowing. There's no blank page. You already have something to work with. And as any good writer will tell you, it's easier to edit than it is to write.

So where do you get material for your "swipe" file?

The quickest and easiest source is Internet. Start checking out website sales letters. Print them out. Good or bad (even bad ones can inspire your work). Study them. And keep them close by in a handy file.

The other great source is from mailing lists. If you're already on a few lists, then start filing those pitches away when they arrive instead of tossing them out. If you're not on a list, try purchasing a product or asking for a catalog. It won't be long before you're on a number of lists and your "swipe" file is growing exponentially.

Two good places to get started are: Publisher's Clearing House, 101 Channel Drive, Port Washington, NY 11050; and Nightingale-Conant, 7300 N. Leigh Avenue, Chicago, IL 60648.

Try them both. Try any others that come to mind, as well. Just start building your "swipe" today!

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Copyright 2003. All rights reserved. David B. Silva is author of seven novels and numerous short stories. He served as a magazine editor for eight years, and recently edited and published a small e-mail newsletter dedicated to writers and fans of horror genre.

Learn all you'll ever need to know about effective, result-producing copywriting from very best: http://www.thesuccessfulwriter.com/copywritingseminar.htm

Copyright 2003. All rights reserved. David B. Silva is the author of seven novels and numerous short stories. He served as a magazine editor for eight years, and recently edited and published a small e-mail newsletter dedicated to writers and fans of the horror genre.

Sample headlines: "Imagine Yourself a Published Author in Just One Month!" or "Enjoy Leap Out of Bed Energy" or "Make Decisions with Confidence and Ease."

If you have a product you want to sell, place that headline at very top--even above your opening question or statement.

You can even use a testimonial as your headline. The whole phrase can be link to your product.

Include another headline for your service. If it's coaching or consulting try something like this, "Let Book Coach Make Your Book Dream a Reality," or "Pull Ongoing, Lifetime Profits by Marketing Your Products with Online Promotion."

If you want to boost subscribers to your ezine, first give it a catchy name. Then put a short testimonial from an expert in field near place to subscribe. Another proven technique is to include an offer of a free report with each subscription. Potential customers come to your site for free information, not to buy your product. Be patient with this process because after your visitors know and trust you, they are be likely to buy.

Be sure to add a notice: "Please bookmark this site, we upload new material every two weeks." Or, "If you like this Web site, send this page to a friend or associate." Of course, have your Web master include correct links.

3. Include a short piece about yourself--maybe three or four lines. Web visitors don't care about you. They want to know what you can do for them.

4. Include 3-5 questions you think your potential buyer has and that you have answers for. Offer a link to your service page.

Wondering what these benefit statements (links) connect to? Your award-winning, "what's in it for me" sales letter of course, but that's another article.

Think passion and benefits when you revise your Web home page. Make sure it's fast loading and easy to read. Get feedback from others to make sure your Web home page gives what your potential customers want.