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2. It's a good idea to specify type faces throughout your site so that your pages look same to visitors as they do to you. If you stick to, say, Times, Ariel and Helvetica you can't go wrong: everybody has these. Of course, most browsers allow visitors to override a webmaster's choice of type, so your site could still look ugly to some people. But that's their problem!
3. Never underline text, even headings. On paper underlining belongs strictly to typewriter and is regarded as bad typography. On Web it indicates a link-- unless, of course, link-underlining feature has been disabled. I don't know how many times I click on underlined text only to find it isn't a link!
4. Don't turn whole sentences into links if you can avoid it. Great chunks of underlined text are difficult to read, as well as being very ugly.
5. Use text in all capitals only for headings, and then use it sparingly. Blocks of text in capitals are difficult to read. Most headings look best with Just Initial Capitals.
Remember: If it looks ugly on paper, it looks just as ugly on a monitor.
Laraine Anne Barker writes fantasy for young people. Visit her web site at http://lbarker.orcon.net.nz for FREE stories and novel excerpts. Sign up for the NOVELLA OF THE MONTH CLUB, absolutely FREE!