4. Preferably use same background texture/colour on all your pages as it gives a more unified feel and appearance to your site. However, if your chosen colours clash badly with, say, colours in an important graphic or photo on one particular page, by all means change background for that one page.

5. If you change link colours from their default settings (for instance, green and blue of Internet Explorer and green and purple of Netscape Navigator) because they clash with your chosen colour scheme, then keep these link colours consistent throughout your site or visitors will have trouble working out which links they have been to and which they haven't. If you've used colour to enliven your text in other places, they may even have trouble working out what's a link and what isn't.

6. Don't specify same colour for visited links as for unvisited ones: this will confuse visitors just as much as using different link colours on each page.

2. It's a good idea to specify type faces throughout your site so that your pages look same to visitors as they do to you. If you stick to, say, Times, Ariel and Helvetica you can't go wrong: everybody has these. Of course, most browsers allow visitors to override a webmaster's choice of type, so your site could still look ugly to some people. But that's their problem!

3. Never underline text, even headings. On paper underlining belongs strictly to typewriter and is regarded as bad typography. On Web it indicates a link-- unless, of course, link-underlining feature has been disabled. I don't know how many times I click on underlined text only to find it isn't a link!

4. Don't turn whole sentences into links if you can avoid it. Great chunks of underlined text are difficult to read, as well as being very ugly.

5. Use text in all capitals only for headings, and then use it sparingly. Blocks of text in capitals are difficult to read. Most headings look best with Just Initial Capitals.

Remember: If it looks ugly on paper, it looks just as ugly on a monitor.