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And if you still think New Age isn't over-commercialized, consider case of trance channeler who trademarked her spirit guide!
Native American ***************
What New Age movement has managed to do is turn Tarot cards (which have a history going back hundreds of years) into a divinatory version of Happy Families. Feng Shui has been turned into a fashionably expensive way of choosing wallpaper. And highly respected Jewish Kabala has become latest trendy esoteric religion. All difficult bits have of course been neatly stripped away in order to make it more easily digestible by New Age fraternity. Meanwhile, generations of Native American wisdom has been repackaged and is now sold as "The Inspirational Thought for Day". Many Native American tribes are of course no longer to be found.
The dream has gone. All that is left is dreamcatcher.
There is nothing particularly wrong with getting in touch with your own spiritual roots. Similarly, there is nothing wrong with having a symbiotic connection with spiritual roots of other people and cultures.
As far as I am aware, there is no artificial New Age movement in poor villages of Africa. But maybe there is no readily available market for it. Maybe there is no money waiting to welcome it in. Doubtless there is lots of money to be made (probably already being made) not from selling to less affluent countries, but rather in buying artefacts from them (at an advantageous rate of course) and reselling them at a good profit to New Age adherents in West, thereby perpetuating myth of relevance of New Age movement today.
It's time to take a bold step. Leave behind artificial trappings of New Age Movement. Find out about mythology of your own part of world. Construct your own beliefs or belief system that is relevant to here and now. Do not fool yourself into thinking that you have a valid belief system, when all you have is either a credo that cost you $5.95 or a Feng Shui bill that will turn neighbours green with envy and make your accountant go white with fear.
If that is all you have, admit it. If it's badges you want why not say so? If it's beliefs you seek, then look elsewhere.
What we really need to do is to stop worshipping at shop windows and to get away from notion that ring of a cash register equals divine revelation. And above all we need to learn to trust ourselves again rather than always feeling a need to follow other people's paths. Our belief systems ought to evolve organically and naturally rather than having to be constructed, like Frankenstein's monster, from leftover bits and pieces of everybody else's.
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