The BIGGEST benefit you'll receive by incorporating RSS into your online business is... your customers and/or subscribers will receive 100% of your Product and/or Service offers.

I'm going to say that again, "your customers and/or subscribers will receive 100% of your Product and/or Service offers".

No other online technology offers this benefit.

Just imagine increased response to your offers, which in turn will convert into more Sales and Profits for you and your online business.

Rest assured, you could sleep at night knowing that your messages are reaching 100% of your Target audience without worry of SPAM filters mistakenly marking your email as "SPAM" and that all that time you spent putting your offer together didn't go to waste.

Would you then consider RSS?

I think you would. But, that is just my opinion.

There are many others benefits to using RSS which you can read about in a earlier article I wrote by clicking on this link -- http://www.internetwondersezine.com/article_15.html -- since there are too many to list within this article.

Things are changing online, so we must change with it and adapt any new technologies we can in order to get most out of our time and online businesses.

So, with that said, if your a "Permission Email Marketer" and your not happy with results your currently getting from using "Email", then you might want to consider switching to "RSS".

100% delivery rate is unheard of with Email, but, is GUARANTEED with RSS(Rich Site Summary or Real Simple Syndication).

The stats are based on an app. 10,000 end-user sample, 30 day average and 4 months of data.

They are seeing a 6.8% average CTR from content item [individual content item in an RSS feed] to site and a 150% [1.5 clicks] average CTR from feed to site within 30 days.

3. SUBSCRIPTIONS AND CLICK-THROUGH RATES: THE MARKETER/PUBLISHER SIDE

And finally, let's take a look at stats from publisher/marketer point of view.

Lockergnome.com is one of most popular tech sites on internet.

Although they are serving a more tech savvy audience, Lockergnome is an excellent example of results you can ultimately hope to achieve using RSS.

First of all, they are seeing a ration of 5:1 in favor of number of RSS subscribers against e-mail subscribers, and even more interesting, a 500% better clickthrough ratio with RSS than with e-mail.

4. SEARCH ENGINE VISIBILITY

The BTI Group is a smaller VoIP provider and, through their high ranking blogsite [http://blog.btigroup.com/], proof that RSS works for search engine positioning.

Here are just some of their achievements, as a result of their RSS marketing activities …

a] 120 page-one search results on important industry search terms #1 Voip vs traditional phone system #1 VoIP solution provider #2 VoIP small business #2 VoIP architecture #5 VoIP phone equipment #6 VoIP benefits #7 VoIP Small Business costs

b] A 75% increase in traffic to corporate website

c] BTI’s link popularity jumped from 164 in June 2003 to 1312 in December 2004 to 1405 in February 2005

OVERVIEW

These metrics clearly show that RSS works for marketers and publishers.

This data alone, also considering that RSS clearly gets 100% of your content delivered and actually provides you with an abundance of new marketing opportunities, such as podcasting, should be enough to make you do something about RSS now.